The Relationship between Digital Transformation in The Banking and Compulsive Buying "An Empirical Study on Customers of Egyptian Public Banks"
Elymany, S., Hassan, A., El-Agamy, L. (2024). The Relationship between Digital Transformation in The Banking and Compulsive Buying "An Empirical Study on Customers of Egyptian Public Banks". EKB Journal Management System, 2(1), 57-101. doi: 10.21608/sjdal.2024.351459
Sara Salah Mohamed Elymany; Abd El-Aziz Ali Hassan; Lamees El-Agamy. "The Relationship between Digital Transformation in The Banking and Compulsive Buying "An Empirical Study on Customers of Egyptian Public Banks"". EKB Journal Management System, 2, 1, 2024, 57-101. doi: 10.21608/sjdal.2024.351459
Elymany, S., Hassan, A., El-Agamy, L. (2024). 'The Relationship between Digital Transformation in The Banking and Compulsive Buying "An Empirical Study on Customers of Egyptian Public Banks"', EKB Journal Management System, 2(1), pp. 57-101. doi: 10.21608/sjdal.2024.351459
Elymany, S., Hassan, A., El-Agamy, L. The Relationship between Digital Transformation in The Banking and Compulsive Buying "An Empirical Study on Customers of Egyptian Public Banks". EKB Journal Management System, 2024; 2(1): 57-101. doi: 10.21608/sjdal.2024.351459

The Relationship between Digital Transformation in The Banking and Compulsive Buying "An Empirical Study on Customers of Egyptian Public Banks"

المجلة العلمية للبحوث الإدارية والمحاسبية والاقتصادية والقانونية
Volume 2, Issue 1, March 2024, Page 57-101  XML PDF (1.32 MB)
Document Type: المقالة الأصلية
DOI: 10.21608/sjdal.2024.351459
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Authors
Sara Salah Mohamed Elymany1; Abd El-Aziz Ali Hassan2; Lamees El-Agamy3
1Master student at Business Administration Department Faculty of Commerce- Mansoura University
2Prof. of Marketing, Head of Business , Administration Department Faculty of, Commerce - Mansoura University
3Lecturer of Business Administration, Faculty of Commerce, Mansoura University
Abstract
  This research aimed to analyze the Relationship between Digital Transformation in Banking and Compulsive Buying among Customers of Egyptian Public Banks. Based on the literature review, researchers developed the conceptual framework of the relationships between research variables (Digital Transformation in banking, Compulsive Buying). To collect data, researchers depended on a questionnaire uploaded to Google Drive in Google form format and shared via social media channels from customers of Egyptian public banks. The collected responses were 396, The data was then analyzed using SPSS and AMOS 23. The findings show that there is a significant, positive, and direct effect of Digital Transformation in banking on Compulsive Buying. For Digital Transformation in Banking Dimensions, results showed that only Five dimensions of the six significantly affect Compulsive Buying: Perceived Usefulness, Perceived Ease of Use, Security, Privacy, Trust, Cost-effectiveness, and Web Features. Demographic differences don't have significant differences in respondents’ opinions regarding research variables (Digital Transformation in Banking, Compulsive Buying). 
Keywords
Digital Transformation in banking; Compulsive Buying
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