Estimation of Marketing Efficiency for Key Fish Species Produced in Egypt | ||||
| Egyptian Journal of Aquatic Biology and Fisheries | ||||
| Article 15, Volume 28, Issue 3, May and June 2024, Page 269-283 PDF (853.9 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ejabf.2024.355847 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Yaseen Abd El-tawab; Yasmin AbouSaif | ||||
| Abstract | ||||
| This study assessed the marketing efficiency of two crucial fish species in Egypt, the Nile tilapia (Balti) and mullet (Bouri), contributing 73.4% to the nation's total fish production. Utilizing data envelopment analysis (DEA) and the variable returns to scale model, marketing efficiency for the Nile tilapia ranged from approximately 62.4 to 100%, with an average of 87.5%, while mullet fish exhibited a range of 36.2 to 100%, averaging 83.4%. The findings suggest a marketing efficiency deficit of 12.5% for the Nile tilapia and 16.6% for mullet fish, attributable to factors not considered in the model. To enhance efficiency, increasing marketing margins or fish production is recommended. Scale efficiency analysis revealed that some fishers failed to achieve an optimal production efficiency. The Nile tilapia could increase productivity by 24.1%, through optimization at the minimum point on the average total cost curve (MC = AC). Similarly, mullet fish could increase productivity by 27.4%, using the same approach. Furthermore, 70% of the Nile tilapia volume demonstrated increasing returns to scale (IRS), while 25% exhibited decreasing returns to scale (DRS). For mullet, 80% demonstrated IRS, and 10% exhibited DRS. Identified marketing challenges included high summer temperatures causing significant losses, financial constraints, insufficient liquidity, high labor costs, lack of marketing information, and elevated taxes. Recommendations include providing comprehensive marketing information, ensuring well-equipped transportation, attempting to enhance liquidity through lending, and supporting energy to reduce costs for fishing-related activities. | ||||
| Keywords | ||||
| Marketing efficiency; Tilapia; Mullet; Data envelopment analysis | ||||
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