Applications of Artificial Intelligence in the field of media | ||||
| International Journal of Artificial Intelligence and Emerging Technology | ||||
| Volume 6, Issue 2, December 2023, Page 19-41 PDF (306.09 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ijaiet.2024.275179.1006 | ||||
 View on SCiNiTO | ||||
| Author | ||||
Altaher Nasser El Erafy 
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| Assistant lecturer -Alasmarya Islamic University | ||||
| Abstract | ||||
| The confluence of Artificial Intelligence (AI) and the media industry has inaugurated a transformative epoch, reshaping the landscape of content creation, distribution, and consumption. This comprehensive exploration delves into the multifaceted applications of AI within the realm of media, unraveling the profound ramifications and innovations that arise from this integration. Within the domain of content creation, AI algorithms serve as catalysts for novel narrative generation. Natural Language Processing (NLP) mechanisms facilitate the crafting of engaging written content, while computer vision technologies elevate visual media production. The automation of routine tasks through AI-driven tools expedites the creative process, unlocking new dimensions of efficiency and productivity. The evolution of media distribution is epitomized by AI-powered recommendation systems. These systems, leveraging intricate algorithms, scrutinize user preferences and behaviors, providing tailor-made content suggestions that enhance user immersion and satisfaction. Concurrently, AI optimizes content delivery and streaming, ensuring seamless and efficient dissemination across diverse platforms. The impact of AI extends to content moderation and censorship, where automated systems analyze copious amounts of data to identify and filter out inappropriate or harmful content. This not only contributes to a safer online environment but also streamlines the management of digital content. Additionally, sentiment analysis tools empower media organizations to gauge audience reactions, facilitating timely and informed responses to public sentiment. | ||||
| Keywords | ||||
| Artificial Intelligence (AI); Content creation; Distribution | ||||
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