Bumper Ads on Social Media to Enhance Branding | ||||
| Journal of Design Sciences and Applied Arts | ||||
| Article 27, Volume 5, Issue 2, June 2024, Page 353-362 PDF (1.01 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jdsaa.2023.223500.1354 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
Shereen Ahmed  1; Mohamed Mahmoud Kamal El-Dean2; Dina Gamal Abboud3
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| 1Applied Arts Faculty, Helwan University, Egypt. | ||||
| 2Faculty of Applied Arts, Helwan University, Egypt. | ||||
| 3Faculty of Applied Arts, Helwan University, Egypt | ||||
| Abstract | ||||
| The pace of daily life is obviously increasing, and the day is becoming increasingly shorter. The recipient is exposed to a huge amount of information from all electronic platforms, with which it is sometimes difficult to pay attention or remember everything seen or heard. Speed has become the defining feature of our time. But speed without a certain target creates a lot of distraction, which is a big problem that we tried to solve in our study. Our goal was the creation of ads that are characterized by a short advertising time (6 seconds) with a clear content that is able to leave the desired impact of the ad and identify the advertiser. The study was conducted on a research sample of 122 recipients, through three short advertisements, in order to study the time span of bumper ads, as we wanted to measure the possibility of broadcasting a short bumper ad that does not exceed 6 seconds on the social networking site YouTube, that is capable of conveying the brand and leaving the desired impact. | ||||
| Keywords | ||||
| Time Duration; Social Media; Social Media Advertising; YouTube Advertising; Bumper Ad | ||||
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