The Marketing Impact of Interactive Façade Store Design | ||||
| Journal of Design Sciences and Applied Arts | ||||
| Article 40, Volume 5, Issue 2, June 2024, Page 518-529 PDF (1.25 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jdsaa.2024.236081.1378 | ||||
 View on SCiNiTO | ||||
| Author | ||||
Maryhan Mohamed Yehia mahmoued Abo El Maged 
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| Interior and Furniture Design, Applied Art Faculty, 6 October University, Egypt | ||||
| Abstract | ||||
| Interactive façade stores are an innovative design concept that creates a dynamic and attractive experience for shoppers. It’s not like traditional fixed and unchanging façades stores. interactive façade store uses technology to attract attention of passerby and draw them to stores. Thus, the research problem is how to increase the proportion of marketing by using interactive facade stores. The importance of research is demonstrated by interactive facade which have a positive impact on the marketing process, allowing customers to immerse themselves and interact with the shopping environment. The research aims to indicate that the interactive store works to remind shoppers that stores are not just a place to buy things, but also a place to experience things. It also highlights the types of technology used in interactive facade, when they do not necessarily have a specific purchase,which increasing product marketing . The research hypothesis is determined by how to take advantage of new methods in facade design to increase sales, integrating technology with design in shop façade to increase marketing and attract shoppers. The research follows the analytical approach by analyzing interactive façade projects , It also follows the experimental approach, which includes designing a questionnaire and analyzing it to confirm the research hypothesis and the applied approach as well. Results and recommendations were also reached regarding the experience of interactive store facade that help the brand stand out in the minds of customers. | ||||
| Keywords | ||||
| User experience (UX); Interactive façade store; Marketing; Trademark | ||||
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