The Role of Promotion Mix On Developing and Increasing the Market Share to Tourism Offices (Applied Study On Tourism Offices) | ||||
| Egyptian Journal of Tourism and Hospitality | ||||
| Volume 16, Issue 2, December 2010, Page 1-29 PDF (4.51 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ejth.2010.380168 | ||||
 View on SCiNiTO | ||||
| Abstract | ||||
| This Study aims to search the importance of promotion mix, used by different tourism organization in the city to market there tourism services. Also to measure the understanding awareness off applying the new tools of promotion for raising and develop the market share. For achieving that goals major hypothesis has been design to measure the relation between different promotion mix element and nature of services produced by tourism organization. | ||||
| Keywords | ||||
| Tourism; Promotion Mix; Market Share; Advertising; Public Relation | ||||
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