Stimulate tourism from the Scandinavia market | ||||
| Egyptian Journal of Tourism and Hospitality | ||||
| Volume 16, Issue 2, December 2010, Page 150-193 PDF (6.45 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ejth.2010.380173 | ||||
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| Abstract | ||||
| If there is one field which covers the entire world, it is tourism. Tourism is not just sight seeing. It is much more than that. The basis of tourism is hospitality That way it is deeply connected with the sentiments of people who wish to undertake visits to several interesting touring spot within and outside a nation. Because it an activities that involves excitement, happiness and knowledge gathering of the people who undertake tours, the people who are engaged in this business have to be highly conscious of peoples comforts and sentiments This work aims to study the Scandinavia market and reveal its important Egypt seeks to increase the number of tourists coming from Scandinavia countries through the development of a strategy aimed to promote outbound tourism from the Scandinavia market Egypt is one of the most attractive destination which attract different tourists because a lot of attraction and the diversity of tourism types in spite of that the number of outbound tourism from the Scandinavia market was not enough so we should study variables (demographic factors, Social factors, economic factors )in Scandinavia market which enables us to Identify, the Scandinavia market, and then define the requirements and desires of tourists this market. It was one of the most important problems facing the tourist Scandinavia, the problem of accommodation and internal transportation in addition to the lack of workers experienced high quality. The questionnaires had been distributed on 20 companies collaborating with the Scandinavia market. The data were analyzed by using chix2 test to statically analysis the answer. The results of field study show the main constraints in attracting Scandinavia tourists are constraints relating to the quality of tourism services and the efficiency of manpower and personnel, the in sufficient numbers of a tourist guides talk a fluently, lack of a clear and specific marketing strategy which defining the responsibilities of official authorities and the companies, hotels and coordination between them and the important of reveal the effectiveness of current marketing methods | ||||
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