The ultimate power of perceived quality | ||||
| The Arab Journal of Scientific Research | ||||
| Volume 8, Issue 9, October 2024, Page 23-70 PDF (1.27 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ajsr.2024.390106 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Ahmed Saba Al-Layl Abu Barakat | ||||
| Abstract | ||||
| "The ultimate power of perceived quality" refers to the significant importance of the quality of a product or service in the minds of consumers. This concept reflects how customers perceive the quality and added value they receive from the products or services they purchase. Perceived product quality greatly influences purchase decisions and brand loyalty. When consumers consider a product to be of high quality, they are typically willing to pay higher prices for that quality. Perceived quality can impact brand reputation and increase chances of success in the market. Simply put, perceived quality is what makes a brand stand out, attract and impress audiences, and build strong customer relationships.Introduction | ||||
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