The rationality of the recipient’s behavior between the confusion of interest and benefit (advertising ethics) | ||||
| International Design Journal | ||||
| Article 4, Volume 15, Issue 2 - Serial Number 66, March and April 2025, Page 33-41 PDF (415.46 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/idj.2024.333865.1212 | ||||
 View on SCiNiTO | ||||
| Author | ||||
eman mohamed ali mohamed faramawy 
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| Higher Institute of Applied Arts | ||||
| Abstract | ||||
| The destructive effect of advertising on the cultural, social level is that the recipient is provoked and motivated to buy products and pressures him or adopts ideas that he does not need through advertising or that are not compatible with the nature of the culture of the society to which he belongs or the beliefs that he adopts, as these variables represent a complex mixture in aspects. (Social - Religious - Cultural - Psychological - Economic) It is difficult to separate its elements, and not to avoid everything that causes a value or standard imbalance for the consumer,Ethics refers to the systems and approaches of socially and professionally defined values, principles and standards through which their impact on the rationality of the recipient’s behavior can be judged. Today, advertising is not limited to displaying and promoting the product only, but rather includes a stronger foundation in promoting ideas, services, and verbal or non-verbal meanings, such as symbols and indirect suggestions that affect the psychological motives of the recipient | ||||
| Keywords | ||||
| Rationality of behavior; Interest and benefit; Advertising ethics | ||||
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