Designing the strategic plan for the development of the sports clubs in the Sultanate of Oman | ||||
| Journal of Applied Sports Science | ||||
| Article 8, Volume 14, Issue 2, December 2024, Page 69-79 PDF (495.5 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jass.2024.321106.1113 | ||||
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| Authors | ||||
Mohammed Ahmed Al amri  1; Ebrahim Alidoust Ghahfarokhi2; Mahmoud Goudarzi3
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| 1Faculty of Sport Science and Health University of Tehran | ||||
| 2Professor in Sport Management, Faculty of Sport Science and Health University of Tehran | ||||
| 3Professor in Sport Management, Faculty of Sports Science and Health, University of Tehran, Iran | ||||
| Abstract | ||||
| Sports clubs play a pivotal role in nurturing and actively contributing to the development of youth and young individuals, making them a crucial element within the sports system. The success in managing these sports organizations and addressing challenges hinges on effective and systematic planning. This study investigates how clubs perceive strategic planning challenges and aims to identify desirable strategies for developing sports clubs in The Sultanate of Oman through a comprehensive SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The statistical population for this research comprises board members, officials, coaches, players, and employees associated with the Ministry of Culture, Sports, and Youth (334 individuals). A questionnaire was developed after identifying key strengths, weaknesses, opportunities, and threats; a panel of experts validated it. Descriptive statistics, the Internal Factor Evaluation (IFE) Matrix, the External Factor Evaluation (EFE) Matrix, and the SWOT matrix were employed for data analysis. The findings reveal that the strategic position of sports clubs in the Sultanate of Oman falls within the W.O. quadrant, indicating that weaknesses surpass strengths and opportunities outweigh threats. Consequently, adopting conservative strategies is recommended. The analyses delineated 11 strategies, encompassing three S.O.s, four W.O.s, two S.T., and two W.T. strategies. Policymakers are encouraged to consider issuing an investment law in the sports sector and reinforcing partnerships between the private sector and sports clubs through marketing and sponsoring community activities, programs, and initiatives. | ||||
| Keywords | ||||
| Athletes; Coaches; Private Sector; Sports Clubs; Sultanate of Oman | ||||
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