Impact of managing electronic relations with customers on the degree of trust and satisfaction of Kuwait Telecom Company -STC customers | ||||
| The Arab Journal of Scientific Research | ||||
| Volume 8, Issue 9, October 2024, Page 117-144 PDF (783.88 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ajsr.2024.410948 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Hameed shrief yousef alqallaf | ||||
| mobility collection executive | ||||
| Abstract | ||||
| study aimed to find out the impact of the Kuwaiti Telecom Company's adoption of electronic customer relationship management systems in managing the relationship with its customers and its impact on its customers. To achieve this, a field study was conducted on a sample of Kuwait Telecom Company customers through an electronic questionnaire. After analyzing its data using appropriate statistical methods, we found a direct, positive, statistically significant relationship between Kuwait Telecom Company's electronic customer relationship management and the degree of trust and satisfaction of its customers in it. | ||||
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