MARKETING EFFICIENCY OF TOMATO CROP IN SHARKIA GOVERNORATE | ||||
| Journal of Productivity and Development | ||||
| Article 3, Volume 24, Issue 3, July 2019, Page 475-496 PDF (620.81 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jpd.2019.41448 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| shimaa Abosena; Ahmed Ab Rous* ; Ibrahim Ismail; Mohamed Rabie | ||||
| Department of Economics and Agricultural Extension, Faculty of Technology and Development, Zagazig University, Egypt | ||||
| Abstract | ||||
| The research aims at measuring the marketing efficiency of the winter tomato crop in Sharkia Governorate by estimating the economic and administrative indicators of the crop market, calculating the marketing margins, distributing the consumer pounds and the seasonal index.The study was based on the use of descriptive and quantitative analysis methods by estimating the price levels, marketing margins, distribution of consumer pounds, and measuring economic and administrative efficiency indicators for the tomato crop market in the sample centers. The results showed that there is a shortage of cultivated tomato area during the period (2000-2016) with an increase of 24.97 thousand feddan. Also, there is an increase in production and productivity of about 523.57 thousand ton, 1.76 ton, respectively, at the level of the Republic. As for the province of Eastern Province, the area and productivity and production of tomatoes grown during the same period increased by about 30.22 thousand Feddan , 810.13 thousand tons and 6.67 tons, respectively. Results showed total cost of the whole sale traders in Salhia Center exceeds the center of Faqous. The results from the increase in the quantity marketed in Salhia. The average sample for the total cost is LE 105,100.25 / month. About 24,696.15 LE / month and increased the total margin of the Salhiya Center for Faqous about 21717.1 LE / month, and the highest index of administrative efficiency is the proportion of administrative costs of variable costs, which reached the average sample about 5.9%. Economic and administrative efficiency indicators of the retailers of the winter tomato yield showed that the net yield in the month of Salhia increased by about 1131 LE / month. The highest percentage in the administrative efficiency indicators of the average sample was the ratio of administrative costs to variable costs. Results showed, also marketing margins and the distribution of the consumer's pounds, which revealed that the marketing margin of the average sample between the producer and the wholesaler reached LE 1075, which was higher in the status of Faqous than the center of Salhiya , and the marketing margin between the wholesaler and the retailer for the average sample was about 700 LE. , Wholesaler, retailer of consumer LE distribution about 60.4%, 24%, 15.6% respectively.The marketing efficiency of the average sample was about 30.5%, which was higher in the status of Faqous than the center of Salihia, due to the low average cost of tons and the result of the increase in the average production of Feddan , and the results of the seasonal guide to the significant fluctuations in consumer prices of tomato crop at the level of both the Republic and the East. | ||||
| Keywords | ||||
| Marketing Efficiency; Tomato Crop; Sharkia governorate | ||||
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