Sayoh, M. (2025). Modern technologies and its role in promoting ambient advertising. EKB Journal Management System, 15(3), 501-509. doi: 10.21608/idj.2025.419581
Mai Mahmoud Radwan Sayoh. "Modern technologies and its role in promoting ambient advertising". EKB Journal Management System, 15, 3, 2025, 501-509. doi: 10.21608/idj.2025.419581
Sayoh, M. (2025). 'Modern technologies and its role in promoting ambient advertising', EKB Journal Management System, 15(3), pp. 501-509. doi: 10.21608/idj.2025.419581
Sayoh, M. Modern technologies and its role in promoting ambient advertising. EKB Journal Management System, 2025; 15(3): 501-509. doi: 10.21608/idj.2025.419581
Modern technologies and its role in promoting ambient advertising
Associate professor, Department of Advertising, Faculty of Applied Arts, Damietta University, Egypt
Abstract
Ambient advertising is a creative and innovative form of out-of-home advertising that aims to clearly surprise consumers by placing unexpected ads in unusual locations and using unexpected means. ambient advertising is used to attract the recipient's attention in unconventional ways, to stand out from the clutter of traditional advertising, and to create memorable experiences and engage audiences in unexpected environments, ultimately leading to increased brand awareness. The world has recently witnessed technological developments in the field of advertising, where technology has provided new and complex techniques. Technological techniques, with the help of modern devices and computer technologies, have helped overcome advertising clutter and place it outside traditional media, so that the advertisement presents a kind of product benefit in a clear way. When done well, advertisements are visually and intellectually creative. Despite being seen by a relatively small audience compared to other advertisements, they are still attractive to the target audience. The research problem lies in how to utilize modern technologies in designing an innovative ambient advertisement that is integrated with the surrounding environment. Ambient advertising also aims to identify the modern technologies used in ambient advertising and to move away from familiar advertisements for the recipient, making them stick in the recipient's mind, which helps in delivering the message to a large number of recipients.
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