The Role of Digital Leadership in Developing Job Satisfaction among Employees: Applied to Employees of Air Arabia | ||||
| International Journal of Heritage, Tourism and Hospitality | ||||
| Volume 18, Issue 1, June 2024, Page 60-91 PDF (459.11 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ijhth.2025.350825.1059 | ||||
 View on SCiNiTO | ||||
| Author | ||||
Eman Gouda 
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| Lecturer, Alexandria Higher Institute of Tourism and Hotels, (EGOTH), Alexandria, Egypt | ||||
| Abstract | ||||
| In today’s fast-paced digital world, organizations are increasingly embracing digital leadership to manage technological change, improve efficiency, and enhance employee satisfaction. The aviation industry, known for its drive for innovation, presents a valuable case study on this topic. Air Arabia, a leading low-cost airline in the Middle East, exemplifies how digital leadership fosters job satisfaction, employee engagement, and motivation. Digital leadership involves integrating digital tools, data analytics, and communication technologies to manage people and operations more effectively. At Air Arabia, this approach has improved communication, transparency, and flexibility while supporting career development and responsiveness to employee needs. Enhanced communication through platforms like video conferencing and intranet systems has ensured real-time, transparent interactions across all levels, cultivating trust and inclusion. Employee development is another key area, with digital learning tools enabling flexible skill enhancement and personalized growth paths. These initiatives keep employees competitive and aligned with company goals, boosting satisfaction and engagement. Digital leadership also promotes work-life balance through remote work options, flexible scheduling, and virtual collaboration, reducing stress and improving productivity. Moreover, Air Arabia leverages data-driven feedback systems to monitor employee sentiment and inform decisions, ensuring staff feel heard and valued. This continuous feedback loop fosters a culture of improvement and trust. In conclusion, Air Arabia’s digital leadership has transformed its work environment by integrating technology into core HR functions. The result is a more satisfied, motivated, and loyal workforce, offering a model for other organizations aiming to enhance employee experience through digital transformation. | ||||
| Keywords | ||||
| Digital leadership; Developing job; Air Arabia | ||||
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