The Mediating Role of organizational rhetoric in the Relationship Between strategic improvisation and competitive advantage: An Empirical Study | ||
| التجارة والتمويل | ||
| Volume 45, Issue 2, June 2025, Pages 140-175 PDF (1.34 M) | ||
| DOI: 10.21608/caf.2025.434393 | ||
| Author | ||
| Aya Hussein Abu Gabel | ||
| Lecturer of Business Administration Faculty of Commerce, Tanta University | ||
| Abstract | ||
| This research examines the direct impact of strategic improvisation on competitive advantage and examines the mediating role of organizational rhetoric in the relationship between strategic improvisation and competitive advantage. A field study was then conducted using a sample of 380 employee working at 45 five-star hotels in Sharm El-Sheikh and 340 questionnaires were completed with response rate of 89.4%, Results revealed that all dimensions of the strategic improvisation have a statistically significant positive direct impact on competitive advantage at 45 five-star hotels in Sharm El-Sheikh. Moreover, Results revealed that organizational rhetoric has statistically significant direct impact on competitive advantage. Finally, findings showed that organizational rhetoric plays a mediating role in the relationship between strategic improvisation and competitive advantage at 45 five-star hotels in Sharm El-Sheikh | ||
| Keywords | ||
| strategic improvisation; organizational rhetoric; competitive advantage | ||
|
Statistics Article View: 60 PDF Download: 58 |
||
