The Mediating Role of organizational rhetoric in the Relationship Between strategic improvisation and competitive advantage: An Empirical Study | ||||
| التجارة والتمويل | ||||
| Volume 45, Issue 2, June 2025, Page 140-175 PDF (1.34 MB) | ||||
| DOI: 10.21608/caf.2025.434393 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Aya Hussein Abu Gabel | ||||
| Lecturer of Business Administration Faculty of Commerce, Tanta University | ||||
| Abstract | ||||
| This research examines the direct impact of strategic improvisation on competitive advantage and examines the mediating role of organizational rhetoric in the relationship between strategic improvisation and competitive advantage. A field study was then conducted using a sample of 380 employee working at 45 five-star hotels in Sharm El-Sheikh and 340 questionnaires were completed with response rate of 89.4%, Results revealed that all dimensions of the strategic improvisation have a statistically significant positive direct impact on competitive advantage at 45 five-star hotels in Sharm El-Sheikh. Moreover, Results revealed that organizational rhetoric has statistically significant direct impact on competitive advantage. Finally, findings showed that organizational rhetoric plays a mediating role in the relationship between strategic improvisation and competitive advantage at 45 five-star hotels in Sharm El-Sheikh | ||||
| Keywords | ||||
| strategic improvisation; organizational rhetoric; competitive advantage | ||||
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