SHAPING DESTINATION MARKETING THROUGH TRAVEL BLOGS: UNDERSTANDING EGYPT’S ATTRIBUTES AFFECTING BLOGGERS’ CHOICE | ||||
| The Scientific Journal of the Faculty of Tourism and Hotels, Alexandria University | ||||
| Article 9, Volume 13, Issue 1, June 2016, Page 184-202 PDF (817.21 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/thalexu.2016.47390 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Lamiaa Hefny | ||||
| Abstract | ||||
| Travel blogs are considered an important tool for destination marketing. Bloggers’ narrative reflects their tourist experience and their comments often contain recommendations and their intentions to revisit the destinations their stories are about. Travel blog monitoring is considered an effective method for destination marketers to assess their service quality and improve travelers’ overall experiences. The purpose of this study is to examine how travel blogs can be a powerful tool through the e-WOM in destination marketing. The study used a qualitative research to analyze blogs content and demonstrate Egypt’s attributes that made bloggers’ choice. Tourism destination marketing organizations in Egypt could develop successfully their attractions and service quality through generated travel blogs information. | ||||
| Keywords | ||||
| E-WOM; Travel blogs; Destination Marketing | ||||
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