SHAPING DESTINATION MARKETING THROUGH TRAVEL BLOGS: UNDERSTANDING EGYPT’S ATTRIBUTES AFFECTING BLOGGERS’ CHOICE | ||||
| المجلة العلمية لکلية السياحة و الفنادق جامعة الأسکندرية | ||||
| Article 9, Volume 13, Issue 1 - Serial Number 13, 2016, Page 184-202 PDF (817.21 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/thalexu.2016.47390 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| لمياء حفني | ||||
| جامعة الإسکندرية - کلية السياحة و الفنادق | ||||
| Abstract | ||||
| Travel blogs are considered an important tool for destination marketing. Bloggers’ narrative reflects their tourist experience and their comments often contain recommendations and their intentions to revisit the destinations their stories are about. Travel blog monitoring is considered an effective method for destination marketers to assess their service quality and improve travelers’ overall experiences. The purpose of this study is to examine how travel blogs can be a powerful tool through the e-WOM in destination marketing. The study used a qualitative research to analyze blogs content and demonstrate Egypt’s attributes that made bloggers’ choice. Tourism destination marketing organizations in Egypt could develop successfully their attractions and service quality through generated travel blogs information. | ||||
| Keywords | ||||
| E-WOM; Travel blogs; Destination Marketing | ||||
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