Electronic Menus : Ӏ- It impact on Guests' Loyalty to Restaurants | ||||
Journal of Association of Arab Universities for Tourism and Hospitality | ||||
Article 21, Volume 15, Issue 2, 2018, Page 49-54 PDF (174.54 K) | ||||
Document Type: Original Article | ||||
DOI: 10.21608/jaauth.2018.47953 | ||||
View on SCiNiTO | ||||
Authors | ||||
Soha Saber1; Mahinor A Fouad2 | ||||
1Ministry of Tourism | ||||
2faculty of tourism and hotels, Helwan University | ||||
Abstract | ||||
The current study was conducted to explore the effect of exploiting electronic menu on customer satisfaction in terms of information provided. Quantitative data were collected from a restaurant which adopted electronic menu display device to approve whether the information on the menu and the innovative technology in restaurant have a positive impact on customer satisfaction and loyalty or not. nevertheless, service from waiting staff showed no significant impact. | ||||
Keywords | ||||
Electronic menus – technology in restaurants; customer – loyalty | ||||
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