The Role of Organization Core and Its Entrepreneurial Orientation in Enhancing Customer Citizenship Behaviors Field study : Egypt Air Training Academy | ||||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||||
| Article 5, Volume 15, Issue 1, 2018, Page 60-76 PDF (275.32 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jaauth.2018.47972 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Yasmine Abd El Moaty Attia | ||||
| The High Institute for Tourism and Hotels (EGOTH) | ||||
| Abstract | ||||
| This study aims to identify the role of organization core competencies (organizing and physical resources, human capital, strategic management) and its entrepreneurial orientation (innovative orientation, proactive orientation, risk taking) in enhancing customer citizenship behavior, in Egypt air training academy, as one of the most important factors in developing the tourism professional sector. The study uses the analytical descriptive approach whose tools and methods described the study quantitatively and qualitatively. The study rises a number of recommendations to improve the academy core competencies and its entrepreneurial orientation, and enhance its customer citizenship behavior. | ||||
| Keywords | ||||
| Organization Core; human capital; entrepreneurial orientation; citizenship behavior | ||||
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