تأثير التناقض في تصميم الإعلان الفيروسي على مستويات تفاعل المتلقي الرقمي

المـراجــع

أولاً: المراجع العربیة:

الأطروحات

1. 1.   الزینی، محمد. "فعالیة برنامج قائم على نظریة المخططات العقلیة باستخدام الحاسوب فی تنمیة مهارات الفهم القرائی للقرآن الکریم ومهارات تدریسه لدى الطلاب المعلمین."، رسالة دکتوراه، کلیة التربیة جامعة المنصورة، 2006.

Alziyniu, Mahmd. "Fealiat Barnamaj Qayim Ealaa Nazariat Almukhatatat Aleaqliat Biastikhdam Alhasib Alali.", Risalat Dukturah, Kuliyat Altarbiat Jamieat Almansurat, 2006.

1. 2.    محمد، ناصر احمد حامد "بیداغوجیا الرسوم التوضیحیة الرقمیة للملصقات الاعلانیة التجاریة الارشادیة الموجهة للأطفال " مجلة العمارة والفنون والعلوم الانسانیة العدد 17

Mohamed, Naser Ahmed Hamed “Bidaghogya El resom El tawdihya El rakamya Lelmolsakat El eelanya El togarya El ershadya El mwagehh Lelatfal” Magalet al Emara w al Fenoun w al Elom al Insania El adad 17

ثانیاً: المراجع الأجنبیة:

الکتب

1. Cheng, Hong. The Handbook of International Advertising Research. First ed. Malden, Massachusetts: John Wiley & Sons, 2014.
2. Malamed, Connie. Visual Language for Designers: Principles for Creating Graphics that People Understand. Beverly, Mass: Rockport Publishers, 2011.

المقالات من دوریات

1. Becattini, Niccolò, Yuri Borgianni, Gaetano Cascini and Federico Rotini. "Surprise and design creativity: investigating the drivers of unexpectedness". International Journal of Design Creativity and Innovation 5, no.1-2 (2015): 29-47.
2. Bene, Marton. "Sharing is Caring! Investigating Viral Posts on Politicians' Facebook Pages during the 2014 General Election Campaign in Hungary." Journal of Information Technology & Politics 14, no. 4 (2017): 387-402.
3. Dafonte-Gómez, Alberto. "The Key Elements of Viral Advertising. from Motivation to Emotion in the most Shared Videos." Comunicar 22, no. 43 (2014): 199-207.
4. Doan, Vu Xuan. “Rhetoric in Advertising.” VNU Journal of Science: Policy and Management Studies 33, no. 2 (2017): 30-35.
5. Eckler, Petya and Paul Bolls. "Spreading the Virus: Emotional Tone of Viral Advertising and its Effect on Forwarding Intentions and Attitudes." Journal of Interactive Advertising 11, no. 2 (2011): 1-11.
6. Enschot, Renske van, Cyrella Beckers, and Margot van Mulken. "Rhetorical Figures in TV Commercials. the Occurrence of Schemes and Tropes and their Effects on Commercial Likeability." Information Design Journal 18, no. 2 (2010): 138-147.
7. Gavilanes, José Manuel, Tessa Christina Flatten, and Malte Brettel. "Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising is an Antecedent of Engagement." Journal of Advertising 47, no. 1 (2018): 4-23.
8. Ketelaar, Paul E., Loes Janssen, Maurice Vergeer, Eva A. van Reijmersdal, Rik Crutzen, and Jonathan van ‘t Riet. "The Success of Viral Ads: Social and Attitudinal Predictors of Consumer Pass-on Behavior on Social Network Sites." Journal of Business Research 69, no. 7 (2016): 2603-2613.
9. Knossenburg, Yentl, Roberto Nogueira, and Paula Chimenti. "Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral." Revista Brasileira De Marketing 15, no. 4 (2016): 448-458.
10. Lee, Jieun and Ilyoo B. Hong. "Predicting Positive User Responses to Social Media Advertising: The Roles of Emotional Appeal, Informativeness, and Creativity." International Journal of Information Management 36, no. 3 (2016): 360-373.
11. Marcos Inácio Severo de Almeida, Milena Costa, Ricardo Limongi França Coelho, and Paulo Roberto Scalco. ""Engage and Attract Me, then I'Ll Share You": An Analysis of the Impact of Post Category on Viral Marketing in a Social Networking Site." Revista Brasileira De Gestão De Negócios 18, no. 62 (2016): 545-569.
12. Mills, Adam J. "Virality in social media: the SPIN Framework." Journal of Public Affairs 12, no.2 (2012): 162–169.
13. Mohanty, Praggyan (Pam) and S. Ratneshwar. "Visual Metaphors in Ads: The Inverted-U Effects of Incongruity on Processing Pleasure and Ad Effectiveness." Journal of Promotion Management 22, no. 3 (2016): 443-460.
14. Mzoughi, Nabil and Samar Abdelhak. "Visual and Verbal Rhetoric in Advertising: Impact On Emotions and Attitudes." International Journal of Business and Management Studies 1, no.3 (2012): 413–422.
15. Nelson-Field, Karen, Erica Riebe, and Kellie Newstead. "The Emotions that Drive Viral Video." Australasian Marketing Journal (AMJ) 21, no. 4 (2013): 205-211.
16. Nikolinakou, Angeliki and Karen Whitehill King. "Viral Video Ads: Emotional Triggers and Social Media Virality." Psychology & Marketing 35, no. 10 (2018): 715-726.
17. Sharma, Rishi Raj and Balpreet Kaur. "Modeling the Elements and Effects of 
Global Viral Advertising Content: A Cross-Cultural Framework." Vision: The Journal of Business Perspective 22, no. 1 (2018): 1-10.
18. Shen, George Chung-Chi, Jyh-Shen Chiou, Chih-Hui Hsiao, Chun-Hsien Wang, and Hsin-Ni Li. "Effective Marketing Communication Via Social Networking Site: The Moderating Role of the Social Tie." Journal of Business Research 69, no. 6 (2016): 2265-2270.
19. Shirkhodaee, Maysam and Saeed Rezaee. "Evaluating the Persuasive and Memory Effects of Viral Advertising." International Journal of Online Marketing (IJOM) 3, no. 3 (2013): 51-61.
20. Southgate, Duncan, Nikki Westoby and Graham Page, "Creative Determinants of Viral Video Viewing." International Journal of Advertising 29, no. 3, (2010): 349-368.
21. Taecharungroj, Viriya and Pitchanut Nueangjamnong. "Humour 2.0: Styles and Types of Humour and Virality of Memes on Facebook." Journal of Creative Communications 10, no. 3 (2015): 288-302.
22. Voorveld, Hilde A. M., Guda van Noort, Daniël G. Muntinga, and Fred Bronner. "Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type." Journal of Advertising 47, no. 1 (2018): 38-54.
23. Wagner, Timm F., Christian V. Baccarella, and Kai-Ingo Voigt. "Framing Social Media Communication: Investigating the Effects of Brand Post Appeals on User Interaction." European Management Journal 35, no. 5 (2017): 606-616.
24. Yoon, Hye Jin. "Understanding Schema Incongruity as a Process in Advertising: Review and Future Recommendations." Journal of Marketing Communications 19, no. 5 (2013): 360-376.

المؤتمرات

1. Keib, Kate, Camila Espina, Yen-I Lee and Bartosz W. Wojdynski. "Picture Perfect: How Photographs Influence Emotion, Attention and Selection in Social Media News Posts", (paper presented at the AEJMC national conference to be held in Minneapolis, MN. Visual Communication Division, August 2016). https://www.researchgate.net/publication/305729856

الأطروحات

1. Broadus, Thomas Grant II. "The Viral Fingerprint: A Content Analysis of Popular Viral Advertisements", Master's thesis, University of Southern Mississippi, 2011. https://aquila.usm.edu/masters_theses/230
2. Couvreur, Cedric. ""The use of humour in socially responsible advertisements" Case study of the Rainforest Alliance.", Master's thesis, Université Catholique De Louvain, Louvain School of Management, 2015.
3. Martins, Mariana Vieira Alvares. “Going viral: how does viral online video content and specific features influence attitudes toward the brand?” Master's Thesis, ESCP Europe Business School, 2012.
4. Petrescu, Maria. "Viral Advertising: Conceptual and Empirical Examination of Antecedents, Context and its Influence on Purchase Intentions." PhD diss., Florida Atlantic University, 2012.

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