FILM-INDUCED TOURISM: INVESTIGATING THE ROLE OF DESTINATION MANAGEMENT ORGANIZATIONS IN EGYPT | ||||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||||
| Article 10, Volume 13, Issue 1, 2016, Page 151-164 PDF (381.5 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jaauth.2016.49712 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Hamida Abd El Samie Mohamed | ||||
| Faculty of Tourism and Hotels, University of Sadat City | ||||
| Abstract | ||||
| The close relationship between film and tourism industry created a niche tourism trend; film-induced tourism. Destination management organizations (DMOs) are key stakeholders for generating film-induced tourism. The main aim of this study is to explore the current film-induced marketing activities undertaken by DMOs in Egypt. The literature review indicated that DMOs can adopt multiple marketing activities to promote film-induced tourism for their destinations. However, they face challenges when achieving their activities. Based on a purposive sample, the primary data were collected by using semi-structured face to face interviews with key experts in the Egyptian DMOs. The key findings of the practical study revealed that DMOs did not introduce any successful or innovative activities to develop film-induced tourism except producing short publicity and documentary films. The study also provides DMOs with important insights that could aid in encouraging film-induced tourism. | ||||
| Keywords | ||||
| film tourism; film-induced tourism; product placement; DMOs | ||||
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