أسعار الفنادق فى فترات الرکود بين التخفيض و التثبيت
Aly, T., Halim, H., Salama, S., ElZoghbi, M. (2016). أسعار الفنادق فى فترات الرکود بين التخفيض و التثبيت. EKB Journal Management System, 13(2), 53-60. doi: 10.21608/jaauth.2016.49727
Taha Hussien Aly; Hazem Halim; Said Salama; Mohamed ElZoghbi. "أسعار الفنادق فى فترات الرکود بين التخفيض و التثبيت". EKB Journal Management System, 13, 2, 2016, 53-60. doi: 10.21608/jaauth.2016.49727
Aly, T., Halim, H., Salama, S., ElZoghbi, M. (2016). 'أسعار الفنادق فى فترات الرکود بين التخفيض و التثبيت', EKB Journal Management System, 13(2), pp. 53-60. doi: 10.21608/jaauth.2016.49727
Aly, T., Halim, H., Salama, S., ElZoghbi, M. أسعار الفنادق فى فترات الرکود بين التخفيض و التثبيت. EKB Journal Management System, 2016; 13(2): 53-60. doi: 10.21608/jaauth.2016.49727

أسعار الفنادق فى فترات الرکود بين التخفيض و التثبيت

Journal of Association of Arab Universities for Tourism and Hospitality
Article 21, Volume 13, Issue 2, 2016, Page 53-60  XML PDF (415.85 K)
Document Type: Original Article
DOI: 10.21608/jaauth.2016.49727
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Authors
Taha Hussien Aly1; Hazem Halim1; Said Salama2; Mohamed ElZoghbi3
1Hotel Studies Department – Faculty of Tourism and Hotels – Suez Canal University
2Hotel studies department, faculty of tourism and hotel, Suez Canal University
3Hotels studies department, faculty of tourism and hotels, Suez Canal University
Abstract
This study aims at assessing pricing policies in times of crises. Results were collected via interviewing 25 managers in Sharm El-sheikh city. The study revealed that pricing policies differ in crises times. The study recommended employing marketing mix instead of lowering prices in crises times.
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