Toward Business Improvement through Employee-Customer Engagement in the Hotel Industry: Human-Sigma Approach | ||||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||||
| Article 18, Volume 14, Issue 1, 2017, Page 171-184 PDF (318.07 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jaauth.2017.50044 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Emad Mohamed Abdel-Aal; Hazem Ahmed Khairy | ||||
| Hotel Studies Dep., Faculty of Tourism and Hotels, Sadat City University | ||||
| Abstract | ||||
| This study aims to measure the employee and the customer engagement using the Human Sigma approach as an attempt toward hotel business performance improvement. This is a comparative study conducted between two hotel settings, namely chain hotels and independent hotels in Egypt. Two different structured surveys were used to collect data. A random sample of 272 employees and 177 customers was chosen for investigation from 17 hotels (six independent hotels and eleven chain hotels). The findings revealed that the independent hotels reported low levels of both employee engagement and customer engagement than those of the chain hotels. Moreover, all of the chain hotels fall in a relatively high human sigma band (HS3) than those of independent hotels (HS2). These results provide hotel business an opportunity to work toward increasing engagement levels of both employees and customers. It also presents empirical evidence on applying the human sigma approach in the hotel industry. | ||||
| Keywords | ||||
| Employee Engagement; Customer engagement; Human Sigma; Hotel Industry | ||||
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