Ways to activating Green Marketing in Kurdistan Region of Iraq | ||||
| International Journal of Sustainable Development and Science | ||||
| Article 11, Volume 1, Issue 1, January 2018, Page 227-249 PDF (580.21 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ijsrsd.2018.5152 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| برشنک العسکري1; سولاف الدلوي2 | ||||
| 1التسويق | ||||
| 2الموارد البشرية | ||||
| Abstract | ||||
| This research Sought to show the means of activating green marketing in the Kurdistan Region of Iraq in particular. The problem of research has emerged as a result of the researchers seeking through their work at the University of Sulaymaniyah for many years, and their constant knowledge of most researches within their specialization. The importance of sufficient and necessary for the subject of green marketing through the research provided in general, as well as the limited studies that dealt with this subject in the Iraqi environment in general and the Kurdish environment, especially to the extent of knowledge of the researchers, as well as lack of awareness of the concept of green marketing and benefits Both in terms of the environment, organizations or customers alike, in most organizations operating within the scope of the research environment. Therefore, the two researchers dealt with the subject of green marketing within the framework of a comprehensive theory, and in general the research tried to answer the following questions: • What is green marketing and what are its dimensions, justification for its appearance and requirements for adoption. • What is the green marketing mix and what is its specificity? • What is the importance of green marketing and the benefits of its application (elements of its success). The two researchers reviewed some examples and experiences of global and local green marketing applications in a number of different fields, and then presented a range of opportunities and potential challenges to the activation of green marketing in the Kurdish environment. | ||||
| Keywords | ||||
| Green marketing; green marketing mix | ||||
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