Studying the Effectiveness of Using Smartphone's Apps on Raising Hotels’ Occupancy and Operation’s Efficiency
Elsayed, S., Abed, M. (2018). Studying the Effectiveness of Using Smartphone's Apps on Raising Hotels’ Occupancy and Operation’s Efficiency. EKB Journal Management System, 15(3), 111-116. doi: 10.21608/jaauth.2018.54014
Sally Fathy Elsayed; Mohamed Abd El- Aziz Abed. "Studying the Effectiveness of Using Smartphone's Apps on Raising Hotels’ Occupancy and Operation’s Efficiency". EKB Journal Management System, 15, 3, 2018, 111-116. doi: 10.21608/jaauth.2018.54014
Elsayed, S., Abed, M. (2018). 'Studying the Effectiveness of Using Smartphone's Apps on Raising Hotels’ Occupancy and Operation’s Efficiency', EKB Journal Management System, 15(3), pp. 111-116. doi: 10.21608/jaauth.2018.54014
Elsayed, S., Abed, M. Studying the Effectiveness of Using Smartphone's Apps on Raising Hotels’ Occupancy and Operation’s Efficiency. EKB Journal Management System, 2018; 15(3): 111-116. doi: 10.21608/jaauth.2018.54014

Studying the Effectiveness of Using Smartphone's Apps on Raising Hotels’ Occupancy and Operation’s Efficiency

Journal of Association of Arab Universities for Tourism and Hospitality
Article 24, Volume 15, Issue 3, December 2018, Page 111-116  XML PDF (592.98 K)
Document Type: Original Article
DOI: 10.21608/jaauth.2018.54014
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Authors
Sally Fathy Elsayed1; Mohamed Abd El- Aziz Abed2
1Hotel Management Department - Faculty of Tourism and Hotel Management - October 6th University
2Hotel Management Department - Faculty of Tourism and Hotel Management - 6 October University
Abstract
The purpose of this paper is studying the effectiveness of using smart phones Apps on raising hotels’ occupancy and operations’ efficiency at five-star hotels at the Red Sea, Egypt. Data were collected via a semi-structured questionnaire addressed to hotels’ general managers, director of sales and marketing and E-marketing managers, The research focused on a sample of hotels’ local chains in Red Sea, Egypt.
Keywords
Hotel Technology; smartphone; Hotel mobile applications
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