Studying the Effectiveness of Using Smartphone's Apps on Raising Hotels’ Occupancy and Operation’s Efficiency | ||||
Journal of Association of Arab Universities for Tourism and Hospitality | ||||
Article 24, Volume 15, Issue 3, December 2018, Page 111-116 PDF (592.98 K) | ||||
Document Type: Original Article | ||||
DOI: 10.21608/jaauth.2018.54014 | ||||
View on SCiNiTO | ||||
Authors | ||||
Sally Fathy Elsayed1; Mohamed Abd El- Aziz Abed2 | ||||
1Hotel Management Department - Faculty of Tourism and Hotel Management - October 6th University | ||||
2Hotel Management Department - Faculty of Tourism and Hotel Management - 6 October University | ||||
Abstract | ||||
The purpose of this paper is studying the effectiveness of using smart phones Apps on raising hotels’ occupancy and operations’ efficiency at five-star hotels at the Red Sea, Egypt. Data were collected via a semi-structured questionnaire addressed to hotels’ general managers, director of sales and marketing and E-marketing managers, The research focused on a sample of hotels’ local chains in Red Sea, Egypt. | ||||
Keywords | ||||
Hotel Technology; smartphone; Hotel mobile applications | ||||
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