نهج جديد للإعلان فى العصر الرقمى

المراجع:

أحمد، محمد محمود. محمد، إیناس محمود. شطا، إلهام رشدی (الأسالیب التفاعلیة اللاإلکترونیة ودورها فی تصمیم الإعلان التفاعلی (مجلة العمارة والفنون والعلوم الإنسانیة العدد 11 الجزء2

Ahmed, Mohamed Mahmoud. Mohamed, Enas Mahmoud. Shata, Elham roshdi. “el asalib el tafaolya elelktronya w dorha fe tasmim el ealan el tafaolya” Magalet al Emara w al Fenoun w al Elom al Insania El adad 11 el goza 2.

فیاض، هبة. “مدى فاعلیة إستخدام البرامج ثلاثیة الأبعاد للتعبیر عن واقعیة الشکل فی الإعلان التجاری التلیفزیونی” مجلة العمارة و الفنون و العلوم الإنسانیة العدد16

Fayad, Heba. “mada faelyet estkhdam el brameg solasyet el abad ll tabeer an waqeayet el shakl fe el ealan el togary el telefezyoni” Magalet al Emara w al Fenoun w al Elom al Insania El adad

الکتب الأجنبیة:

(1) McMahon Lynn، Gay Matthew and Carlier Bouchra - the future of advertising - Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. - Copyright © 2016  – online: https://www.accenture.com/us-en/~/media/Accenture/next-gen/pulse-of-media/pdf/Accenture-Future-Of-Advertising-POV.pdf - date of search: 20/8/2018

(2) Brinker Scott – "A new Brand Of Marketing: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline" - Boston, Massachusetts -  March 2014 – Date of search: 11/10/2018

 (3) J. Ward William, Latham Steve and Lähdevuori Jari – Social media Marketing Trends 2016 " THE SUMMER EDITION BY CANNES LIONS" - New York, London, Helsinki - 1st June 2016, https://www2.canneslions.com/resources/downloads/Cannes_Lions_School_Social_Media_Diploma.pdf - Date of search: 2/7/2017

الأبحاث المنشورة:

(4) Lipiainen Heini – Digitization of the communication and its implications for marketing – Master thesis - University School of Business and Economics - UNIVERSITY OF JYVÄSKYLÄ- JYVÄSKYLÄ 2014 – online:

https://jyx.jyu.fi/bitstream/handle/123456789/44602/978-951-39-5930-2_vaitos14112014.pdf;sequence=1

(5) Pakczewski Marek – Fake news. A continuation or rejection of the traditional news paradigm – Acta Universitatis Lodziensis – Folla Litteraria Polonica 5 (43) 2017 – online:

cejsh.icm.edu.pl/cejsh/element/.../5_2__23_-34_Palczewski_M.pdf

 http://dspace.uni.lodz.pl:8080/xmlui/handle/11089/24042

التقاریر والمقالات الإلکترونیة المنشورة:

(6) Håkansson Daniel, Bengtsson Therese - Real-time marketing effects on brands in social media - Bachelor Thesis in Marketing - International Marketing Program, 180 ECTS – Halmstad university – 2015 – online: http://www.diva-portal.org/smash/get/diva2:822968/FULLTEXT01.pdf - Date of search: 20/2/2018

(7) Meerman David – How to NewsJack  Your Way into the media -  David Meerman Scott- Hubspot - 2010– online: http://www.davidmeermanscott.com/hubfs/documents/Newsjacking-free-excerpt.pdf - Date of search: 15/1/2018

(8)5- Digital marketing and social media – online:

file:///C:/Users/lele/Downloads/9780077140007_C18%20(1).pdf   - Date of search: 15/1/2018

(9) Toner Lisa -  An introduction to Growth Hacking brand awareness - Designed By David Boroi – online: http://cdn2.hubspot.net/hubfs/957091/Growth_Hacking_Brand_Awareness_Gen.pdf?t=1443466207504 - Date of search: 15/11/2017

(10) Real time marketing Go beyond the buzz - Definitions, Examples and Work Plans to Get You Started – online: https://www.taylormadecanada.com/resources/files/197_Real_Time_Marketing_Design_ex4.pdf- Date of search: 10/9/2017

مواقع الإنترنت:

(11) http://www.marketing-schools.org/types-of-marketing/technical-marketing.html - Date of search: 11/10/2018

)12( http://www.kareemsamara.com/real-time-marketing-vs-newsjaking/ - Date of search: 12/12/2018

)13( https://www.definitions.net/definition/brandjacking - Date of search: 5/1/2019