Implications of Direct Healthcare Professional Communication in Egypt: barriers and preferences of Health Care Professionals
Faied, M., El Wakeel, L., Saad, A., Sabri, N. (2019). Implications of Direct Healthcare Professional Communication in Egypt: barriers and preferences of Health Care Professionals. EKB Journal Management System, 3(2), 268-276. doi: 10.21608/aps.2019.15297.1007
Mai A Faied; Lamia El Wakeel; Amr Abd el rahman Saad; Nagwa Sabri. "Implications of Direct Healthcare Professional Communication in Egypt: barriers and preferences of Health Care Professionals". EKB Journal Management System, 3, 2, 2019, 268-276. doi: 10.21608/aps.2019.15297.1007
Faied, M., El Wakeel, L., Saad, A., Sabri, N. (2019). 'Implications of Direct Healthcare Professional Communication in Egypt: barriers and preferences of Health Care Professionals', EKB Journal Management System, 3(2), pp. 268-276. doi: 10.21608/aps.2019.15297.1007
Faied, M., El Wakeel, L., Saad, A., Sabri, N. Implications of Direct Healthcare Professional Communication in Egypt: barriers and preferences of Health Care Professionals. EKB Journal Management System, 2019; 3(2): 268-276. doi: 10.21608/aps.2019.15297.1007

Implications of Direct Healthcare Professional Communication in Egypt: barriers and preferences of Health Care Professionals

Archives of Pharmaceutical Sciences Ain Shams University
Article 9, Volume 3, Issue 2 - Serial Number 6, June 2019, Page 268-276  XML PDF (776.66 K)
Document Type: Original Article
DOI: 10.21608/aps.2019.15297.1007
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Authors
Mai A Faied1; Lamia El Wakeel email orcid 2; Amr Abd el rahman Saad3; Nagwa Sabri2
1The Egyptian Pharmaceutical Vigilance Center, Central Administration for Pharmaceutical Affairs, Ministry of Health, Cairo, Egypt.
2Department of Clinical Pharmacy, Faculty of pharmacy, Ain Shams University, Cairo, Egypt
3The National Organization for Drug Control And Research (NODCAR), Cairo, Egypt.
Abstract
Direct Healthcare Professional Communication (DHPC) is essentially distributed for fast communication of new serious drug safety information to healthcare professionals (HCPs). However, the use of this tool concerning the knowledge and preferences of HCPs has never been evaluated in Egypt. This study aimed to evaluate the HCPs' knowledge, preferences, and barriers to the use of DHPC in Egypt. A cross-sectional study of a random sample of 254 HCPs surveyed via face-to-face interviews to assess the Egyptian HCPs' awareness of DHPC, the preferences, and barriers that affect its use. Among the 297 approached HCPs, only 254 accepted to participate with a response rate of 85.5%, including (50% internists, 22.83% cardiologists, 11.02% neurologists, 11.02% pediatricians, and 5.12% from other specialties). Most HCPs were not familiar with DHPC (N= 254, 61.8%). One-third of the visited HCPs who were aware of concerned drugs' risk(s) got their information from DHPC (N= 149, 36.9%). HCPs preference for communication channel was highest for meetings (N= 254, 65.7%) and least for newsletters (N= 254, 28%). HCPs reported barriers to reading DHPC included; busy schedule (N= 254, 47.6%), mistrusted source (N= 254, 24.4%), view as a marketing tool (N= 254, 21.7%), invaluable information (N= 254, 9.8%) and disbelief (N= 254, 7.5%). The DHPC did not reach the target HCPs most of the time, but when received, it was successful in conveying the required message to the target HCPs. Multiple barriers were identified that negatively impacted the success of DHPC. It is recommended to use other electronic communication methods to enhance the reachability of the current method (DHPC).
Keywords
direct; communication; healthcare; Professional
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