A Proposed Tourism Marketing Model for Tourism Destinations during Crisis | ||||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||||
| Article 16, Volume 12, Issue 1, 2015, Page 21-32 PDF (502.17 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jaauth.2015.67451 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Asmaa Mohamed Ahmed1; Hala Nabil Helaly2; Moustafa Mahmoud Hussien1 | ||||
| 1Department of Tourism Studies - Faculty of Tourism and Hotels - Fayoum University | ||||
| 2Department of Tourism Studies - Faculty of Tourism and Hotels - Alexandria University | ||||
| Abstract | ||||
| The tourism sector is affected negatively by the crisis either at the international or domestic level. Hence, the study aims to propose an effective model of tourism recovery marketing to guide the official tourism sector in various tourism destinations including Egypt. The study relied on many studies which examined the role of tourism marketing in crisis management. The study reached an effective recovery marketing model underpinned on scientific basis such as determining the level of severity of the crisis, restoring security and safety, participating in tourism development, as well as choosing the appropriate marketing mix, and finally monitoring tourism marketing. | ||||
| Keywords | ||||
| Recovery Marketing; tourism marketing; Financial Crisis; Egypt | ||||
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