PROMOTING SOCIAL VALUES IN EGYPTIAN MARKETS PLACES | ||||
| Journal of Modern Research | ||||
| Article 3, Volume 2, Issue 2, July 2020, Page 49-65 PDF (2.92 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jmr.2020.23792.1018 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
Amna Waz Amgad Aly  ; Aly Mohamed El Husseiny
| ||||
| Department of Architecture, Faculty of Engineering, Minia University, 61519 Minia, Egypt | ||||
| Abstract | ||||
| The Egyptian markets began to give up their social and cultural role for their society. The research aims to explore the social role and the added value of shopping performed in trade places in Egypt. Then researcher learns the points of promoting the activities associated with shopping. Markets will perform their developmental social role in compatible with the social orientation. The research followed the methodology of studying the concept of social marketing orientation. Orientation aims to support the society and create value for markets. The social trend directed the research to observe patterns of activities associated with shopping in Egypt and to study the shopper's satisfaction. Then the researcher conducted interviews and a questionnaire for a random sample of 109 Egyptian shoppers. Then the results were analyzed statistically with the SPSS program. The researcher concludes the current state of the rate of interaction, the reasons for attracting the study sample to the activities associated with the Egyptian markets, And the level of individual satisfaction with the Egyptian market. The research conducted that the social role in the Egyptian market is weak now, and suggested points that support the social orientation. The research recommends to correct the social orientation path of urban markets, and to create visible spaces in the markets. The spaces allow cultural development interaction between individuals. An organized plan must be devised for the patterns of development activities that suit the target marketer. Activity contributes to directing the members of society according to the needs of their country. | ||||
| Keywords | ||||
| Egyptian markets; Social Marketing Orientation; Shopper behavior; Activity Associated with Shopping | ||||
|
Statistics Article View: 199 PDF Download: 975 |
||||
