THE IMPACT OF THE APPLICATION OF NEUROMARKETING ON THE COMPETITIVENESS OF ISLAMIC BANKS - APPLIED STUDY ON SOME COMMERCIAL BANKS IN EGYPT | ||||
| Sinai Journal of Applied Sciences | ||||
| Article 11, Volume 6, Issue 3, December 2017, Page 353-368 PDF (634.06 K) | ||||
| DOI: 10.21608/sinjas.2017.78842 | ||||
 View on SCiNiTO | ||||
| Author | ||||
Emad S.A. Mohamed 
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| Oubor High Inst. Manag. and Info. Technol., Cairo, Egypt. | ||||
| Abstract | ||||
| The study aimed to examine the impact of the style of Neuromarketing on the competitiveness of commercial banks. A number of (177) questionaire of the marketing staff officials were distributed in some Islamic banks in Egypt. The focus in study variables with respect to Neuromarketing on the variables of boath Neuromarketing activities and the technological facts being variables derived from the Neuromarketing variable.The findings indicated the existence of significant relation between Neuromarketing and competitiveness of Islamic banks as evidenced by the regression analysis and a moral influence of a relationship, and the lack of significant differences between the Neuromarketing and competitiveness variables. | ||||
| Keywords | ||||
| Impact; Neuromarketing; competitiveness; Islamic banks commercial banks; Egypt | ||||
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