The Egyptian visual identity as a source for building an Egyptian clothing brand of a special nature | ||||
| International Design Journal | ||||
| Article 35, Volume 10, Issue 2 - Serial Number 28, April 2020, Page 375-386 PDF (2.19 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/idj.2020.81151 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Yasmine El-Kahky,* | ||||
| Assistant Professor of Clothing and Textile and Head of the Department of Home Economics, Faculty of Specific Education, Assiut University. | ||||
| Abstract | ||||
| The design of a distinctive visual identity that takes root in the mind of the recipient is considered one of the most important factors that help to compete and achieve specific goals where the visual identity can convey the image of the brand in a positive way as it carries alongside its constructive reality cognitive dimensions represented in its symbolic connotations, as it suggests meanings and ideas that affect Ali, emotion and passion The recipient is the result of the special characteristics acquired from its elements, and therefore, the institutions resort to exploiting the applications of the visual identity in creating symbolic images and grooming towards the brand that persuades the recipient and influences his purchasing decisions Despite this, many Egyptian brands lack a distinctive visual identity that achieves their goals and reflects their personality, culture and value. Therefore, the research problem lies in the necessity of having an Egyptian identity for the clothing brand of a special nature, and the problem of research can be formulated in answering some questions, including: How to benefit from Egyptian symbols and indications to provide designs for Egyptian clothing brands of a distinctive nature? - How can the Egyptian identity be preserved by presenting designs for special brands? - To what extent can the proposed templates with Egyptian identity be used in clothing groups that compete with international products?The aim of the study is to study the Egyptian symbols and connotations to benefit from them in qualifying the Egyptian identity - to provide a denial design narration of Egyptian clothing brands of a special nature - to present proposals to employ designs in clothing groups with an Egyptian aesthetic character that competes with international products. The importance of the research is due to the need to adhere to the Egyptian identity and the Egyptian cultural heritage - seeking to add the character of modernity and distinction to Egyptian clothing products - qualifying the Egyptian identity to contribute to advancing the Egyptian taste to compete with the global clothing products. The research hypotheses have been formulated and analyzed statistically The research found that there are statistically significant differences between the proposed designs for clothing brands in terms of the availability of the aesthetic aspect for the benefit of the research sample - the presence of statistically significant differences between the proposed designs for clothing brands in terms of the availability of innovation elements for the benefit of the research sample - the presence of statistically significant differences between the proposed designs from Where employment in clothing groups and supplements in favor of the research sample. | ||||
| Keywords | ||||
| visual identity; Clothing brand; Egyptian characteristics | ||||
| References | ||||
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