Design for pleasure as an interaction design objective
Elhafez, Y., Ebrahem, F., Yousef, R. (2019). Design for pleasure as an interaction design objective. EKB Journal Management System, 9(3), 383-395. doi: 10.21608/idj.2019.82842
Yosr M. Elhafez; Fekry G. Ebrahem; Rehab Taha Yousef. "Design for pleasure as an interaction design objective". EKB Journal Management System, 9, 3, 2019, 383-395. doi: 10.21608/idj.2019.82842
Elhafez, Y., Ebrahem, F., Yousef, R. (2019). 'Design for pleasure as an interaction design objective', EKB Journal Management System, 9(3), pp. 383-395. doi: 10.21608/idj.2019.82842
Elhafez, Y., Ebrahem, F., Yousef, R. Design for pleasure as an interaction design objective. EKB Journal Management System, 2019; 9(3): 383-395. doi: 10.21608/idj.2019.82842

Design for pleasure as an interaction design objective

International Design Journal
Article 36, Volume 9, Issue 3 - Serial Number 31, July 2019, Page 383-395  XML PDF (2.14 MB)
Document Type: Original Article
DOI: 10.21608/idj.2019.82842
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Authors
Yosr M. Elhafez1; Fekry G. Ebrahem2; Rehab Taha Yousef3
1Assistant professor of Industrial Design, Industrial Design Department, Faculty of Applied Arts, Helwan University, Giza, Egypt.
2professor of Industrial Design, Industrial Design Deparment, Faculty of Applied Arts, Helwan University, Giza, Egypt
3Assistant lecturer, Industrial Design Department, Faculty of Applied Arts, Helwan University, Giza, Egypt
Abstract
Everyday life has a lot of interactive products. Some of these products are pleasurable during use and others are frustrating to users. Products that are designed as a system for performing a specific function without considering person’s perceptions and responses or users’ emotions, beliefs, preferences, perceptions, physical and psychological responses, may function with high efficiency, but are not pleasurable for the user. The interaction with these products is frustrating to user’s expectations. So the interactive product design is no longer limited to be well- looking.  The pleasure is not only the formal aesthetics of the appearance, which is first step in stimulating the pleasure in interactive products, but there are many kinds of pleasure like physio-pleasure, psycho-pleasure, ideo-pleasure, socio-pleasure, pleasure of understanding,  pleasure of interacting, and pleasure of using. The problem of the research is that the interactive designer cares about many basic design requirements and aspects, and they are expected that the product produces the pleasure of the user automatically, or by chance, or as a result of the experience of the designer. Pleasure is not considered in interaction design goal. The interactive designers need knowledge and methodology to enable them to design pleasurable interactive products. The user is no longer searches for products that only functional or easy to use, but also looking for products that cause pleasure and happiness. This research uses the knowledge collected about the interaction design principles and examples of the interactive products, the stages of experience design, and the pleasure types, which are many types, and how to achieve each type. Many references addressed the types of pleasure classification models from multiple perspectives. This research determined the most types that have influence in designing pleasurable interactive product to be taken into consideration like physio-pleasure, psycho-pleasure, pleasure of interacting, and pleasure of using.Objectives: (1) determine the most influential types of pleasures in the interactive product design. (2) put criteria to these types for interaction designer to follow. (3) propose a methodology for the pleasurable interactive product design process. Methodology:Verification of methodology has been done by designing an interactive pleasurable device that measures customer’s satisfaction with services offered to him at shopping center, taking into consideration the principles and criteria of interaction design and the types of determined pleasure at the research. The device called “Happy or Not”. Questionnaire had been done; the aim of this questionnaire was to evaluate how far the products fulfill the principles of pleasurable interactive design. In addition, the achievement of interaction, usability, function, appearance aspects, and identification of types of pleasure that the product fulfills were taken into consideration.This suggested design “Happy or Not” with special experimental interaction program has been presented to a committee of specialists to evaluate the methodology success in helping interaction designer to design successful interaction products. Conclusion the most common and influential types of pleasures in the interactive product design are physio-pleasure, psycho-pleasure, pleasure of interacting, and pleasure of using. They should be taken in consideration by following their criteria which were determined in this research. The proposed methodology for the pleasurable interactive product design process helps the designer to know the outlines that he can focus on in the design process. So the designer can design an interactive product that achieves one or more kinds of pleasure in the product that the user want to buy and use. Thus achieve better and pleasurable user experience. Design for Pleasure must be an aim when designing Interactive products.
Keywords
Interaction Design; pleasure; user centered design; User Experience; Usability
References

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9.         Winograd, T. (1997)."The Design of Interaction. " In Denning, P.J. & Metcalfe, R.M. (Editors.)"Beyond Calculation: The Next Fifty Years of Computers"Copernicus, New York, pp. 149-161. Link: https://blogs.aalto.fi/stratusreader/2011/11/21/winograd-t-1997-the-design-of-interaction Accessed 29 Augst 2016 

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11- الحافظ یسر محمد (2007) ،  تقنین مفهوم التصمیم الصناعى فى ضوء اتجاهات التعلیم الإلکترونی ، رسالة دکتوراه ، قسم التصمیم الصناعى، کلیة الفنون التطبیقیة، جامعة حلوان.   

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