MAGICAL REALISM IN ADVERTISING | ||||
| International Design Journal | ||||
| Article 30, Volume 8, Issue 2 - Serial Number 26, April 2018, Page 327-336 PDF (665.4 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/idj.2018.85980 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Raqee S. Najmuldeen | ||||
| University of Baghdad | ||||
| Abstract | ||||
| Several publications have been published featuring graphic design. However, there are no systematic and clear findings on the relationship between Magical Realism and graphic design. Graphical design and Magical Realism are highly important in coming up with an advertisement design. Magical Realism depends more on creative graphic design to bring forth a touch of the imaginary into the factual coherent world anchored on reality. Magical Realism marks an established fact that visual imagery coupled with sound makes the communication process embodied in advertising more fruitful and successful. The main goal of advertising is to create awareness and stimulate interest resulting in actual sales. For as long as business has existed, advertising has been there and this underlines its importance in the business cycle. The whole process of advertisement is very dynamic and any change that can improve it should be welcomed whole heartedly because it changes the phase of the nature of producers. In this research, therefore, a lot of discussions are revolving around graphic design and Magical Realism in the light of the advertising. Moreover, the paper tries to find out possible ways through which producers can incorporate Magical Realism in their advertisements to ensure that they achieve their goal of reaching their customers. | ||||
| Keywords | ||||
| Magical realism; Advertising; graphic design; producer; customers | ||||
| References | ||||
|
1. Balakian, A., & Balakian, A. E. (1986). Surrealism: the road to the absolute. University of Chicago Press. 2. Ben Okri. (1991). The famished road (Vol. 1). Random House. 3. Bowers, M. A. (2013). Magic (al) realism. Routledge. 4. Breton, A. (1924). Manifesto of surrealism. Manifestoes of surrealism, 15. 5. Cezzar, J. (2014). Designing the Editorial Experience: A Primer for Print, Web, and Mobile. Rockport Publishers. 6. Chanady, A. (1985). Magical realism and the fantastic: Resolved versus unresolved antinomy. Dissertations-G. 7. Dash, P. P. The Theory, History, and Development of Magical Realism. 8. Dewdney, A., & Ride, P. (2006). The new media handbook. Routledge. 9. Flores, A. (1955). Magical realism in Spanish American fiction. Hispania, 187-192. 10. Heller, S., & Ballance, G. (Eds.). (2001). Graphic design history. Skyhorse Publishing Inc.. 11. Magritte, R., Sylvester, D., & Whitfield, S. (1992). René Magritte, Catalogue Raisonné: Oil paintings, 1916-1930 (Vol. 1). Leiden University Press. 12. Moses, M. V. (2001). Magical Realism at world’s end. Literary Imagination: The Review of the Association of Literary Scholars and Critics, 3(1), 105-133. 13. Ogilvy, D. (2013). Ogilvy on advertising. Vintage. 14. Ogilvy, D., & Atherton, R. (1963). Confessions of an advertising man (p. 45). New York: Atheneum. 15. Reeds, K. (2006). Magical realism: A problem of definition. Neophilologus, 90(2), 175-196. 16. Roh, F. (1925b). Post-Expressionism: Magical Realism, Problems of Recent European Painting. 17. Roh, F. (1995a). Magic realism: post-expressionism (1925). na. 18. Shaver, M. A. (2010). Digital Advertising by Andrew McStay: Basingstoke, UK: Palgrave Macmillan, 2010. ISBN: 978-0-230-22241-0 (paperback), 274 pp. The International Journal on Media Management, 12(3-4), 235-237. 19. Shaver, M. A., & An, S. (Eds.). (2013). The Global Advertising Regulation Handbook. ME Sharpe. 20. Walker, J. A. (2007). Ordinary Enchantments: Magical Realism and the Remystification of Narrative (review). Comparative Literature Studies, 44(3), 510-514. 21. Zamora, L. P., & Faris, W. B. (Eds.). (1995). Magical realism: Theory, history, community. Duke University Press. 22. Zlotchew, C. M. (2007). Varieties of Magic Realism. Academic Press ENE. | ||||
|
Statistics Article View: 464 PDF Download: 388 |
||||
