Economically affordable wedding gowns inspired by Hanbok
Ginina, R., Madian, W., Eldemerdash, D. (2018). Economically affordable wedding gowns inspired by Hanbok. EKB Journal Management System, 8(1), 43-52. doi: 10.21608/idj.2018.86208
Rana Ahmed labib , Ginina; Wedian Talaat Madian; Doha Eldemerdash. "Economically affordable wedding gowns inspired by Hanbok". EKB Journal Management System, 8, 1, 2018, 43-52. doi: 10.21608/idj.2018.86208
Ginina, R., Madian, W., Eldemerdash, D. (2018). 'Economically affordable wedding gowns inspired by Hanbok', EKB Journal Management System, 8(1), pp. 43-52. doi: 10.21608/idj.2018.86208
Ginina, R., Madian, W., Eldemerdash, D. Economically affordable wedding gowns inspired by Hanbok. EKB Journal Management System, 2018; 8(1): 43-52. doi: 10.21608/idj.2018.86208

Economically affordable wedding gowns inspired by Hanbok

International Design Journal
Article 3, Volume 8, Issue 1 - Serial Number 25, January 2018, Page 43-52  XML PDF (1.52 MB)
Document Type: Original Article
DOI: 10.21608/idj.2018.86208
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Authors
Rana Ahmed labib , Ginina1; Wedian Talaat Madian2; Doha Eldemerdash3
1Apparel Design Management and Technology Dept., Faculty of App. Arts, Helwan University
2Lecturer, Apparel Design Management and Technology Dept., Faculty of App. Arts, Helwan University
3Assistant Professor, Apparel Design Management and Technology Dept., Faculty of Applied Arts, Helwan University
Abstract
Recent economic crisis all over the world combined with the Arab spring, and wars had put the world in an uncertain difficult economic situation. Egypt was one of the countries that were badly affected by this crisis.  Add to that the inflation of the market and the increasing number of Egyptians under poverty line. As a result, products are getting more expensive while wages are at a standstill point. Usually in Egypt, wedding ceremony is once in a life time occasion. That means, brides have to deal with their weddings in these difficult situations, but that doesn’t reduce the importance of the wedding day. Market research which the researchers did shows drastic climb in the coasts of wedding gowns because of the embroidery, which most of the brides can’t afford anymore. That is why the researchers are trying different implementation techniques on wedding gowns to achieve an economically affordable wedding gown. Designs are inspired by Korea’s traditional costume (Hanbok) which is conservative to suite the Egyptian community. In the meanwhile, designs follow the latest fashion trends of SS2018 to achieve the elegancy and gracefulness for brides. Three different techniques were suggested to emblements the decorative patterns on gowns, embroidery, printing and embroidery mixed with printing. Statics shows that design 2 had the less percentage of 83.3% while both design 1 and 4 had the highest percentage of 94.4%. As for the implementation techniques, the less popular technique was printing 19%, following embroidery 25.9% and the most popular was embroidery mixed with printing 55.5%.
Keywords
Wedding Gowns; Economy; Printing; Embroidery; Hanbok
References
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  2. Brown- John, “China, Japan, Korea: Culture and Customs”, Ju Brown, 2006.
  3. Chow Juliana, “Industry insight what is facing the fashion industry in 2017”, https://www.condenastcollege.ac.uk, December 2016.
  4. Edwards-Lydia, “How to Read a Gown: A Guide TO Changing Fashion from the 16th To the 20th”, Bloomsbary Publishing, March 2017.
  5. Jae Sik Suh, “Korean Patterns”, Hollyum International Corp., USA, Third edition, 2013.
  6. Mc Devitt Caitlin, “Wal-mart weddings”, http://www.nbcnews.com, 6/15/2009
  7. Meguid Ahmed, “Egypt economic crisis deepens”, http://www.themiddleeastmagazine.com, 8-2016.
  8. Myang Jong Yu, Ji Hye Lee, Sang Yang Jeon, “One Hundred Cultural Symbols of Korea”, Discovery Media, 2008.
  9.  Seaver Maggie, “Average cost of wedding dress”, https://www.theknot.com, 2016.
  10. Songhoon Samuel Hanbok, “Timeless Fashion Tradition”, Seoul selection, Dec. 2015.
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