Media and the Socio-cultural Aspects of Society | ||||
| مجلة کلية الآداب .جامعة بورسعيد | ||||
| Article 22, Volume 15, Issue 15, January 2020, Page 158-171 PDF (260.84 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/jfpsu.2020.87366 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Heba D. Al-Maghraby* | ||||
| MA Candidate, Faculty of Arts, Port Said University Department of English | ||||
| Abstract | ||||
| This research paper attempts to reach some of the prevailing social and cultural characteristics of American society through the sociological analysis of some scenes of the episodes of the American cartoon series The Simpsons. This is because this series is one of the most popular animated series inside and outside the United States of America. It targets children and adults alike, and it became famous because it is one of the longest soap operas that depict the daily life of the American family of the middle class. Among the most important findings of the research paper is that American society as a consumer society rather than a product, and the American society does not care about some important environmental issues, as capitalism reigns in society, and there is a large gap between the middle class and the rich class, in addition to highlighting the excessive use of technology. | ||||
| Keywords | ||||
| Semiotics; connotation; Denotation; socio; cultural aspects | ||||
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