Product packaging policies and their role in improving the promotional mix of commercial companies exhibiting in the sports market from The consumer's perspective | ||||
| International Journal of Sports Science and Arts | ||||
| Article 7, Volume 013, Issue 013, February 2020, Page 120-139 PDF (383.9 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/eijssa.2020.29488.1011 | ||||
 View on SCiNiTO | ||||
| Author | ||||
abdelrahman megahed 
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| Faculty of Physical Education - Mansoura University | ||||
| Abstract | ||||
| The research aims to identify the role of product packaging policies in improving the promotional mix for commercial companies exhibiting in the sports market for a sample of consumers of sports products in the Egyptian Arabic Republic, in addition to showing the difference in that according to the variables of age - income level. To achieve this, the researcher used both (product packaging policies questionnaire) and (promotional mix for packaging questionnaire) as a tool to collect data and information from a survey sample of (50) and a basic sample of (409) from consumers of sports products in the Egyptian Arabic Republic. The results of the descriptive results of the research showed that the calculated (Ca2) value is greater than the tabular (9.49), for all phrases of the two questionnaires, where the calculated (Ca2) value ranged between (25.02: 270.81), which shows a statistically significant difference in all phrases. As the results indicated in the light of the research hypotheses, there is a positive correlation relationship statistically significant at the level (0,01), between the policies of product packaging with its axes and the promotional mix of packaging with its axes, and there is also a correlation relationship with a statistically significant relationship at the level of significance (0.05), between the form and Cover design axis and age, sales activation axis and income level, of the research sample. | ||||
| Keywords | ||||
| product; packaging; policies | ||||
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