The Impact of Sustainable HRM on Organization’s Reputation
Mobarez, A. (2020). The Impact of Sustainable HRM on Organization’s Reputation. EKB Journal Management System, 40(2), 281-302. doi: 10.21608/aja.2020.88327
Ayman Mobarez. "The Impact of Sustainable HRM on Organization’s Reputation". EKB Journal Management System, 40, 2, 2020, 281-302. doi: 10.21608/aja.2020.88327
Mobarez, A. (2020). 'The Impact of Sustainable HRM on Organization’s Reputation', EKB Journal Management System, 40(2), pp. 281-302. doi: 10.21608/aja.2020.88327
Mobarez, A. The Impact of Sustainable HRM on Organization’s Reputation. EKB Journal Management System, 2020; 40(2): 281-302. doi: 10.21608/aja.2020.88327

The Impact of Sustainable HRM on Organization’s Reputation

المجلة العربية للإدارة
Article 16, Volume 40, Issue 2, June 2020, Page 281-302  XML PDF (366.46 K)
Document Type: بحوث باللغة الإنجلیزیة
DOI: 10.21608/aja.2020.88327
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Author
Ayman Mobarez
Assistant Professor in CIC, School of Business, Arab Republic of Egypt
Abstract
This conceptual research examines how Sustainable Human Resource Management (Sustainable HRM) can help establishing an attractive employer brand that can address the different needs and expectations of potential and existing employees, without compromising a consistent employer image, which can result in a sustained competitive advantage.
Sustainable HRM should help firms attract and retain high-quality employees, because by integrating Sustainable HRM practices into the employee value Proposition, they establish a unique, attractive employer brand. An extended employee life cycle concept depicts how the employer brand promise can be delivered to address the different needs and expectations of potential and existing employees.
The research question:
How Sustainable Human Resource Management (Sustainable HRM) can help establishing a positive perceptions of an organization’s reputation that can address the different needs and expectations of potential and existing employees, without compromising a consistent employer image, which can result in a sustained competitive advantage.
Research goals:
The research has been undertaken to achieve the following objectives:
Contribute to the ongoing debate about the link between sustainability and HRM by analyzing how Sustainable HRM functions help attracting and retaining high-quality employees, which in turn can enable a sustained competitive advantage. 
Provides a framework for how Sustainable HRM supports the positive perceptions of an organization’s reputation to enhance employer attractiveness. 
To shows how integrating Sustainable HRM into the a positive perceptions of an organization’s reputation enables addressing the diverse needs and expectations of potential and existing employees in varying life and career stages.
Keywords
sustained competitive advantage; Sustainable HRM; employer branding; employee life cycle
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