Influence of Sports Fans Identification on the Relationship between Media Use and Self-Esteem
Mohamed, A. (2018). Influence of Sports Fans Identification on the Relationship between Media Use and Self-Esteem. EKB Journal Management System, 1(1), 1-16.
Alaaeldin H Mohamed. "Influence of Sports Fans Identification on the Relationship between Media Use and Self-Esteem". EKB Journal Management System, 1, 1, 2018, 1-16.
Mohamed, A. (2018). 'Influence of Sports Fans Identification on the Relationship between Media Use and Self-Esteem', EKB Journal Management System, 1(1), pp. 1-16.
Mohamed, A. Influence of Sports Fans Identification on the Relationship between Media Use and Self-Esteem. EKB Journal Management System, 2018; 1(1): 1-16.

Influence of Sports Fans Identification on the Relationship between Media Use and Self-Esteem

International Sports Science Alexandria Journal
Article 1, Volume 1, Issue 1, 2018, Page 1-16  XML PDF (252.94 K)
Document Type: Original Article
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Author
Alaaeldin H Mohamed*
Department of Sport Management, Faculty of Physical Education, Damietta University, Egypt
Abstract
The current research aims at investigating the relationship between media use and self-esteem by testing fan identification as a moderator between both of them. The author hypothesized that fan identification would be positively associated with measures of media use and self-esteem and also moderate the relationship between these 2 variables. Data gathered from sports fans (N=141 Egyptian participant) through Facebook groups relating to sports fans confirmed the author’s expectations that sports fans’ use of 4 types of media—print, broadcast, online, and mobile phones—and that fan identification moderated the relationship between three types of media use (broadcast media, online media, and mobile phones) and self-esteem.
Keywords
Types of media; Sports fans; social identification theory
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