The impact of creative marketing elements on the market share of travel agencies in canal cities | ||||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||||
| Article 10, Volume 17, Issue 2, December 2019, Page 124-134 PDF (639.08 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jaauth.2019.92266 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Heba Allah Atef alakhras | ||||
| faculty of tourism and hotels, Suez Canal University | ||||
| Abstract | ||||
| The research aims at highlighting the impact of creative marketing elements on the market share of travel agents in canal cities. The field study was conducted by distributing questionnaires to a sample of Egyptian travel agencies class "A" in canal cities. The results indicated that creative marketing is one of the most important modern styles that must be followed to achieve Excellency and gain customers satisfaction and their loyalty increase market share. the study recommends to enhance the concept of creative marketing and create new services to be distinguished from competitors. | ||||
| Keywords | ||||
| creative marketing; creative marketing dimensions; market share | ||||
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