Formulation of Internal Marketing Strategy to Improve Nurses’ Work Engagement
Gomaa Ragab, O., Mohamed Ali Saleh, N. (2020). Formulation of Internal Marketing Strategy to Improve Nurses’ Work Engagement. EKB Journal Management System, 8(20.00), 249-256. doi: 10.21608/asnj.2020.95004
Om Hashem Gomaa Ragab; Nadia Mohamed Ali Saleh. "Formulation of Internal Marketing Strategy to Improve Nurses’ Work Engagement". EKB Journal Management System, 8, 20.00, 2020, 249-256. doi: 10.21608/asnj.2020.95004
Gomaa Ragab, O., Mohamed Ali Saleh, N. (2020). 'Formulation of Internal Marketing Strategy to Improve Nurses’ Work Engagement', EKB Journal Management System, 8(20.00), pp. 249-256. doi: 10.21608/asnj.2020.95004
Gomaa Ragab, O., Mohamed Ali Saleh, N. Formulation of Internal Marketing Strategy to Improve Nurses’ Work Engagement. EKB Journal Management System, 2020; 8(20.00): 249-256. doi: 10.21608/asnj.2020.95004

Formulation of Internal Marketing Strategy to Improve Nurses’ Work Engagement

Assiut Scientific Nursing Journal
Article 24, Volume 8, Issue 20.00 - Serial Number 1, February 2020, Page 249-256  XML PDF (1.23 MB)
Document Type: Original Article
DOI: 10.21608/asnj.2020.95004
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Authors
Om Hashem Gomaa Ragab* 1; Nadia Mohamed Ali Saleh* 2
1Lecturer of Nursing Administration, Faculty of Nursing, Sohag University, Egypt
2Assist. Prof. of Nursing Administration, Faculty of Nursing, Sohag University, Egypt
Abstract
Abstract
Human resource as the first market of any organization needs to be motivated, educated and maintained in organizations at all costs to be globally competitive. Internal marketing is an effective strategy to follow for increasing nurses’ work engagement. Aim: This study aims to: formulate of internal marketing strategy to improve nurses’ work engagement. Research design: A correlational descriptive research design used to carry out this study. Setting: This study was conducted at Sohag University Hospital. Sample: The study sample composed of 148 staff nurses were randomly selected from different units and departments. Tools: three tools used: the 1st consisted of personal characteristics and a question “what are your suggestions to increase nurses work engagement?” the 2nd is Utrecht Work Engagement Scale-9 and the 3rd is internal marketing questionnaire.Results: most of the sample was 85.1% females and 81.8% had diploma of technical institute of nursing, were 64.9% married, 33.1% have 3 – 5 years of experience and 58.1% aged 25 - < 35. Internal marketing and also nurses work engagement was low the mean and Std. deviation was 76.36±26.91 and 26.78±16.81 respectively. Conclusion There was highly statistical significance difference between low internal marketing in relation to low nurses work engagement. Recommendations: the hospital should adopt the internal marketing strategy to improve nurses’ work engagement. Nurses’ suggestions for work engagement should be considered. More research in nursing internal marketing should be conducted.
Keywords
Keywords: Internal Marketing; Nurses Work Engagement & Strategy
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