The Influence of Online Reviews on Egyptians’ Travel and Tourism Decisions | ||||
| International Academic Journal Faculty of Tourism and Hotel Management | ||||
| Article 9, Volume 2, Issue 2, 2016, Page 187-204 PDF (375.41 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ijaf.2016.95559 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Sameh Refaat* | ||||
| Tourism Studies, Faculty of Tourism and Hotel Management, Helwan University, Cairo, Egypt | ||||
| Abstract | ||||
| Social media is playing an increasingly important role as an information source in tourism for tourists, who gather trustworthy information supporting the choice of destinations and services from peers, in particular, online reviews provide increasingly important sources of information in planning for travel and in tourism product purchases. The purpose of this paper is to study the impacts of online reviews on Egyptians’ travel and tourism decisions. The paper depends on an analytical approach with an empirical study based on a questionnaire survey for a random sample of Egyptians, to understand the level of influence and trustworthy of online reviews on holiday plans and search for information generally, and on destination or accommodation choice particularly. | ||||
| Keywords | ||||
| Online Reviews; Social Media; User Generated Content; Egyptians; Web 2.0; Travel 2.0 | ||||
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