EKB Journal Management System


1.	The Impact of Political Correctness On Brand Image And Purchase Intentions (Applied On Birel Egypt)
	Pages 1-37
	Yasser Tawifk; Mohamed El-Deeb; Zeinab Abbas Zaazou; Peter Vlachos
	View Article PDF 642.81 K

2.	The Impact of Divergence on Consumer Purchase Intentions
	Pages 38-72
	Ahmed Moustafa Maree
	View Article PDF 798.06 K

3.	The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market
	Pages 73-93
	Ali Emad; Walid Abouzeid; Sherif Taher Mohammad
	View Article PDF 237.76 K

4.	Examining Resilience in the Link between Self-Efficacy and Entrepreneurial Intentions among Business Administration Students
	Pages 94-117
	NohA Fawzy; Yomna Mohsen; Yasser Halim
	View Article PDF 264.76 K

5.	The Power of E-Government to Accelerate Economic Growth: Panel Data Analysis on the Role of E-Government in the European Union's Economic Growth
	Pages 118-126
	Azza Kamal; Fadia Youssef; Abeer Abuhussein; Iman Abdel Kader
	View Article PDF 583.61 K

6.	Quantitative Decision Approach in Optimizing Resource Allocation: Evidence from Domestic Tourism in Egypt
	Pages 126-147
	Emad El-din Hussein Hassan; Menna ALLAH T Hegazy
	View Article PDF 421.21 K

The Impact of Political Correctness On Brand Image And Purchase Intentions (Applied On Birel Egypt)