EKB Journal Management System
1.

Beyond Visual Appeal: How does Colour Psychology in Advertising drive Consumer Purchase Intention and enhance Brand Memorability?

Pages 1-44
Mohamed Abdelraouf; Sayed Sharaf
2.

The Emerging Digital Economy: Evidence from Selected Sub-Saharan African Countries

Pages 45-75
Amal soliman; Nourhan Hany; Nadine Amr Hosny
3.

The influence of office supervisors' competence in enhancing personnel records management in local government authorities in Tanzania

Pages 76-95
Peter Thomas
4.

Feature Selection and Classification in Machine Learning: Methods and Models for Peer-to-Peer Lending

Pages 96-113
Markus Atef; Menna Ibrahim Gabr; Wafaa Seoud; Shimaa Ouf
5.

The Effect of Sensory Marketing on Brand Loyalty: The Mediating Role of Customer Experience Applied to Cafes

Pages 114-130
Samia Adly El Sheikh; Khaled Hisham; Zeinab Nafez
6.

Risk Management and Bank Profitability in Emerging Markets: Evidence from Egyptian Banks

Pages 131-154
Mohamed Farouk Hafez; Amira Hasaneen
7.

The Impact of AI-driven leadership Capability on Sustainable Performance in the Egyptian Financial Regulatory Authority

Pages 155-175
zeinab shawky younis; Bassant Adel Mostafa
8.

Connecting the dots between subjective norms, perceived ease of operational use, and intention towards shaping AI adoption strategies for talent acquisition across supply chains

Pages 176-198
Eman Hassan Rajab; Heba Mohamed Adel; Muhammad Salah Nafea