EKB Journal Management System

Volume & Issue: Volume 4, Issue 4, December 2024, Page 1-132


1		An Exploratory Qualitative Study to Investigate the Neural Basis of Advertising, Promotion Processes, and Their Psychological Effects
	Page 1-23
	Lobna M. Lamei Elmallah; Gamal Sayed AbdelAziz; Alaa Tarek Khalil
	View Article \| PDF 336.48 K \| View on SCiNiTO

2		When Employees’ Violated Psychological Contracts Drain Their Inner Psychological Positivity: The Mediating Role of Organizational Cynicism
	Page 24-53
	Gamal Mohamed Shehata; Nagwan Mohamed Maged Ezz
	View Article \| PDF 473.7 K \| View on SCiNiTO

3		The Impact of Electronic Word of Mouth on Purchase Intention of Egyptian Internet Users in the Fashion Industry
	Page 54-73
	Yasmine Ashraf Sayed; May M. Fahmy
	View Article \| PDF 453.89 K \| View on SCiNiTO

4		The Impact of Social Customer Relationship Management (SCRM) on Brand Loyalty and Brand Trust in Telecommunication Sector in Egypt
	Page 74-97
	Amira Essam Khamis; Heba Hassan Sadek; Mohamed Abd El Azim Abo El Naga
	View Article \| PDF 406.71 K \| View on SCiNiTO

5		The Impact of Foreign Banks Admission on Local Banks Performance and Profitability in Egypt
	Page 98-113
	Silvia Selim Habashy; Hassan Ahmed Mounir Al-Sadi
	View Article \| PDF 289.88 K \| View on SCiNiTO

6		Promoting employee resilience through information sharing: An empirical investigation
	Page 114-132
	Kamel Ali Metwali Omran; Hala Abdel Meguid Omar Khalil
	View Article \| PDF 381.38 K \| View on SCiNiTO

An Exploratory Qualitative Study to Investigate the Neural Basis of Advertising, Promotion Processes, and Their Psychological Effects