EKB Journal Management System


1.	An Exploratory Qualitative Study to Investigate the Neural Basis of Advertising, Promotion Processes, and Their Psychological Effects
	Pages 1-23
	Lobna M. Lamei Elmallah; Gamal Sayed AbdelAziz; Alaa Tarek Khalil
	View Article PDF 336.48 K

2.	When Employees’ Violated Psychological Contracts Drain Their Inner Psychological Positivity: The Mediating Role of Organizational Cynicism
	Pages 24-53
	Gamal Mohamed Shehata; Nagwan Mohamed Maged Ezz
	View Article PDF 473.7 K

3.	The Impact of Electronic Word of Mouth on Purchase Intention of Egyptian Internet Users in the Fashion Industry
	Pages 54-73
	Yasmine Ashraf Sayed; May M. Fahmy
	View Article PDF 453.89 K

4.	The Impact of Social Customer Relationship Management (SCRM) on Brand Loyalty and Brand Trust in Telecommunication Sector in Egypt
	Pages 74-97
	Amira Essam Khamis; Heba Hassan Sadek; Mohamed Abd El Azim Abo El Naga
	View Article PDF 406.71 K

5.	The Impact of Foreign Banks Admission on Local Banks Performance and Profitability in Egypt
	Pages 98-113
	Silvia Selim Habashy; Hassan Ahmed Mounir Al-Sadi
	View Article PDF 289.88 K

6.	Promoting employee resilience through information sharing: An empirical investigation
	Pages 114-132
	Kamel Ali Metwali Omran; Hala Abdel Meguid Omar Khalil
	View Article PDF 381.38 K

An Exploratory Qualitative Study to Investigate the Neural Basis of Advertising, Promotion Processes, and Their Psychological Effects