Volume & Issue: Volume 4, Issue 1, February 2025, Page 1-71 
| 1 | EDITORIAL NOTE | |
| Mohamed Nassar | ||
| 2 | Service Robots in Hotels in Egypt: Customers' Willingness and Managers' Challenges | |
| Page 1-16 | ||
| Hamada Hassan; Mohamed Kamal Abdeen; Mona Omar Barakat | ||
| 3 | Promoting Sustainable Marketing in Tea-Estates of Cachar District, Assam: Challenges and Prospects | |
| Page 17-23 | ||
| Lokesh Kumar K N; Jayeeta Bhattacharjee | ||
| 4 | Antecedents and Consequences of Customer Brand Identification | |
| Page 24-41 | ||
| Hamada Hassan; Ahmed magdy; yahia zakaria; Ghada Mohamed Bassiony | ||
| 5 | Food Security in Egypt Case Study: "Sweet Potatoes Baladi Bread" | |
| Page 42-61 | ||
| Noorhan Gamal Hassan | ||
| 6 | The Role of Artificial Intelligence in Transforming the Hospitality and Tourism Industry | |
| Page 62-66 | ||
| Mohamed Nassar; Tamer M. Elsawy | ||
| 7 | The Future of Tourism and Hospitality – Challenges and Innovations in a Rapidly Changing Industry | |
| Page 67-71 | ||
| Mohamed Nassar; Tamer M. Elsawy | ||
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