EKB Journal Management System
1.

Brand Love Mediating the Relationship between Brand Experiences and Luxury Brand Emotional Attachment in Egypt

Pages 1-27
Fatma Ali; Hala M. Labib Enaba
2.

Examining the Mediating Role of Egyptian Women’s Attitude in the Relationship between Pink Marketing Strategies and their Buying Behavior: A Field Study on Personal Care Products

Pages 28-62
Rehab Mohamed Mahmoud El Bordiny
3.

The Impact of Digital Transformation on Costs in the Egyptian Companies: An Empirical Study

Pages 63-86
Manar Omar Ali; Mohamed Mahmoud Yousef; Bassant Badr El-Din Sharawy
4.

Examining the Mediating Role of Brand Image in the Relationship Between Content Marketing and Brand Loyalty in Egyptian Banking Sector

Pages 87-112
Ahmed Ezzat; Mahmoud Fouad; Nermeen Elsaadany
5.

The Impact of Institutional Voids on Entrepreneurial Firm Growth: A Quantitative Research in Egypt

Pages 113-132
Nada El Guindy; Amal Abbas
6.

Artificial Intelligence and the Management of Stakeholders’ Relationships in the UAE Construction Industry: A Survey Approach

Pages 133-151
Abdullah Hisham Ramadan Allam
7.

Artificial Intelligence in Critical Care Medicine: The Promising Future of Emerging Technologies and Their Impacts on Quality of Medical Services in Emirati Government Hospitals

Pages 152-179
Ahmed Mahmoud Ali Mansy
8.

Factors Affecting Job Satisfaction Among Healthcare Professionals Working in Critical Care Units in Government Hospitals in the United Arab Emirates

Pages 180-206
Ahmed Mahmoud Ali Mansy