EKB Journal Management System
1.

Analysis of the Efficiency of Private Educational Institutions in Meeting the Needs of the Tourism Labor Market

Pages 1-13
Eman Gouda
2.

Evaluating the Effectiveness of Student Activities in Universities in Enhancing Crisis Management Awareness and Preparedness in Tourism Education

Pages 14-28
Eman Gouda
3.

Dual Roles of Ghost Kitchen Website Informativeness and Perceived Personalization on Positive eWoM

Pages 29-46
Ahmed Ghaith; Mohammed Abdel-Wahab Morse
4.

A Study of Work-Life Quality Effectiveness on Job Engagement of Five-Star Hotels’ Employees

Pages 47-68
Mohamed Mahmoud Eissa; Mohamed Hussein Abdel Gaber
5.

The Symbolic Significances of Depicting Grapes Cluster Throughout Different Periods and Its Cultural Heritage

Pages 69-101
Amr Mohamed Khairy; Yasmin Tarek Mohamed Zohir Wasfy; Michael Moheb Makram; Mamdouh Ahmed Mohammed
6.

The Role of Internet of Things in Improving Hotel Operations in Hospitality and Tourism Services and Its Impact on Customers Loyalty

Pages 102-126
Ayda Fayez Saber; Shams Hassan Helmy; Mohamed Hussein Abdel Gaber
7.

Impact Of Egypt's Accession to the BRICS Bloc: An Analytical Study on Egyptian Tourism Demand from the Point of View of Tourism and Economic Experts

Pages 127-141
Rania Mohammed Bahaa Eldeen; Nesreen Khairy Ali; Ahlam Gamal Mohammed Zaki
8.

Marine Tourism Reimagined Applying Blue Ocean Strategy to Dahab's Underwater Resources

Pages 142-155
Nehal Hassan Ali
9.

Exploring the Impact of Green Human Resource Management Practices on Green Human Capital in Egyptian Hotels

Pages 156-171
Mai Ayman Elseteha; lamiaa Moustafa Moustafa; Noha Ibrahim Khalil
10.

Augmented Reality Applications as a Marketing Tool and Its Impact on Visit Intention: Evidence from Egyptian Hotels

Pages 172-184
Elham Mahmoud Elsolia
11.

The Impact of Hotel Green Marketing Mix on Purchase Intention (Applied on Red Sea Hotels)

Pages 185-204
Hamad Ali Batikh Hamdoun
12.

Occupational Well-Being Role for Enhancing Employee Motivation, Creativity, and Organizational Reputation in Tourism and Hospitality

Pages 205-231
Nehal Hassan Ali; Ayda Fayez Saber Azer; Ahmed Mohamed Ebrahim
13.

Tourist Perceptions towards Generative AI apps and Repeat Travel Intentions to Luxor: The Mediating Role of Readiness to Interaction with Content

Pages 232-247
Dawlat Ezz Eldeen Shoukry; El Shaimaa Nashaat el sayed Mortada
14.

Uncommon Bodies and Positions of Offering Bearers Scenes in Old Kingdom Private Tombs

Pages 248-259
Abdel-Rehim Mohamed Taee