EKB Journal Management System


1.	Customer Perception of AI-Generated Content and Its Impact on Brand Trust: An Empirical Study in the Egyptian Market Using Structural Equation Modeling
	Pages 1-16
	Nada Eman
	View Article PDF 693.38 K

Customer Perception of AI-Generated Content and Its Impact on Brand Trust: An Empirical Study in the Egyptian Market Using Structural Equation Modeling