- Azuma Ronald, T. (1997). A Survey of Augmented Reality, In Presence: Tele oper- ators and Virtual Environments 6, 4 (August 1997), 355-385, https://www.cs.unc. Edu /azuma/ARpresence.pdf.
· Alexandru,A ., Coardos, D,. Tudora, E , (2016). Big data: Concepts, Technologies and Applications in the Public Sector, https://www.researchgate.net/publication/ 310 415976_Big_data_Concepts_Technologies_and_Applications_in_the_Public_Sector
- Bates, P. (2022). Why Public Relations Should Play a Role in Your Social Media Marketing, Center for Social Impact Communication Georgetown University School of Continuing Studies, https://csic.georgetown.edu/ magazine/public-relations-play-role-social-media-marketing.
- BinShaikh, O., Albaloushi, A., Almansori, A., &Husani, M. A. (2016). Social media in PR. Higher Education of Social Science, 10(1), pp.1-8. Retrieved from http://www.cscanada.org/index .php/hess/ article/view/8191/pdf.
- Bromberg, H. (1996). Are MUDs communities? Identity, belonging and consciousness in virtual worlds. In R. Shields (Ed.), Cultures of Internet: Virtual spaces, real histories, living bodies (pp. 143–152). London: Sage.
· Chatterjee. R.( 2020). Fundamental concepts of artificial intelligence and its applications, https://www.researchgate.net/publication/354178618_ Fundamental_ concepts_of_artificial_intelligence_and_its_applications.
- Cheng, J, C. (2019). Social media and Public Relations, https://www.researchgate .net/ publication/341070405_Social_media_and_Public_Relations/ link/5ef1d8fba 6f dcc73be96e205/download
- Chittick, R. (2022). 7 ways artificial intelligence will change the game for PR pros, https://www.prdaily.com/7-ways-artificial-intelligence-will-change-the-game-for-pr-pros.
- Chumikov, A N. (2003). Others, Public relations: theory and practice. MPosted.
- danah m. boyd, Nicole B. Ellison, Social Network Sites: Definition, History, and Scholarship, https://www.danah.org/papers/JCMCIntro.pdf.
- Cipresso, Pietro; Giglioli, Irene Alice Chicchi; Raya, iz; Riva, Giuseppe (7 December 2011). "The Past, Present, and Future of Virtual and Augmented Reality Research: A Network and Cluster Analysis of the Literature". Frontiers in Psychology. 9: 2086. doi:3389/fpsyg.2018.02086. PMC6232426. PMID 30459681.
- Emrah Ozkul, Sarp Tahsin Kumlu December 2019, Augmented Reality Applications in Tourism, International Journal of Contemporary Tourism Research, DOI:30625/ijctr.625192, https://www.researchgate.net/publication/338235413_ Augmented_Reality_Applications_in_Tourism.
- Evans, A ,. Twomey, J., & Talan, S. (2011). Twitter as a Public Relations Tool. Public Relations Journal, 5(1). Retrieved from, https://www.researchgate.net/ publication/ 265278938 _Twitter_as_a_Public_Relations_Tool.
- Fayyad, U., Piatetsky-Shapiro, G., & Smyth, P. (1996). From Data Mining to Knowledge Discovery in Databases. AI Magazine, 17(3), 37–54.
- Fayyad, U., Piatetsky-Shapiro, G., & Smyth, P. (1996b). The KDD Process for Extracting Useful Knowledge from Volumes of Data. Communications of the ACM, 39(11), 27–34.
- Fine, (2022). How Leaders Are Investing In Artificial Intelligence To Improve Public Relations, https://www.forbes.com/sites/melaniefine/2022/10/02/how-leaders-are-investing-in-artificial-intelligence-to-improve-public-relations/?sh= 38fe922d27bb.
- Fitzgerald, (2021). How to Leverage Artificial Intelligence in Public Relations, https://www.entrepreneur.com/science-technology/how-to-leverage-artificial-intelligence-in-public-relations/376764.
- Hansell, (2022). 13 Ways AI Will Impact Public Relations Over the Next Decade,https://slx.marketing/ai-for-marketing/13-ways-ai-will-impact-public-rela- tions-over-the-next-decade.
- Hilken, T et al. 2017, Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences’, Journal of the Academy of Marketing Science, 45, no. 6, pp. 884-905.
- (2020). Augmented Reality in Public Relations Domain. https://ivypanda. com /essays/ augmented-reality-in-public-relations-domain.
- Julie Carmigniani, Borko Furht, July 2011, Augmented Reality: An Overview, DOI:1007/978-1-4614-0064-6_1, In book: Handbook of Augmented Reality (pp.3-46),https://www.researchgate.net/publication/227164365_Augmented_Reality_An_Overview.
- Keith, P.(2022). Artificial Intelligence And PR - Make Your Work Faster & Effective,https://marxcommunications.com/artificial-intelligence-and-pr/#What-Is- Artificial-Intelligence-AI.
- Martens, S. (2020). The Role of Social Media in Public Relations Practice – a New Zealand Perspective, School of Communications Studies Faculty of Design and Creative Technologies, https://openrepository.aut.ac.nz/bitstream/handle/10292/ 13609/MartensS-edited.pdf?sequence=3&isAllowed=y.
- Maimon, O., & Rokach, L. (2010). Introduction to Knowledge Discovery and Data Mining. In O. Maimon & L. Rokach (Eds.), Data Mining and Knowledge Discovery Handbook. Second Edition (pp. 1–15). Boston, MA: Springer. doi: 10.1007/978-0-387-09823-4_1.
- Magoulas, G.D., Lepouras, G., Vassilakis, C.: Virtual Reality in the e-Society (2007), https://www. Research -gate.net/profile/GeorgeMagoulas/publication/228328279_ Virtual_reality_in_the_e-Society/links/ 0912f 5061724e41fbf000000/Virtual-reality-in-the-e-Society.pdf.
- Maldonado,M. (2020). Ai Ii PR: The Conversation Has Just Begun, https:// instituteforpr.org/ai-in-pr-the-conversation-has-just-begun.
- Nazareth, (2021). Ways in Which Virtual Reality and Augmented Reality are Impacting Advertising, Marketing, And PR, https://www.prism-me.com/blog/how-vr-and-ar-impacting-advertising-and-pr.
- Röttger, U., Preusse, J., & Schmitt, J. (2014). Grundlagen der Public Relations [Basics of Public Relations]. Wiesbaden: VS Verlag für Sozialwissenschaften.
· Sweetser, K. (2019). Augmented Reality in PR Gives Publics a Chance to Experience your Brand, https://jms.sdsu.edu/broom_center/making _news_entry/ augmented-reality- in- pr-gives-publics-a-chance-to-experience-your-brand
- Rubtcova, M. Pavenkov, O. (2018). Public Relations As Modern Theory and Practice, ISER- 494th International Conference on Education and Social Scienc. Chennai, Tamil Nadu, India. 23-24.11.2018, Available at SSRN: https://ssrn.com/ abstract=3287365.
- Saleh, Z. (2019). Artificial Intelligence Definition, Ethics and Standards, https://www.researchgate.net/publication/332548325_Artificial_Intelligence_Definition_Ethics_and_Standards.
- Tussyadiah, I, Miller, G. (2019). Perceived impacts of artificial intelligence and responses to positive behaviour change intervention. In: Information and communication technologies in tourism 2019. Springer, Cham, pp 359–370.
- Van Ruler, B. (2015). Agile Public Relations Planning: The Reflective Communication Scrum. Public Relations Review, 41(2), 187–194. doi: 10.1016/ j.pubrev.2014.11.008.
- Wang, Y., Yu, Q., Fesenmaier, D.R. (2002).Defining the Virtual Tourist Community: Implications for Tourism Marketing https://d1wqtxts1xzle7.cloudfront.net/3471506/ Wang_ etal_Virtual_ Tourism.pdf ? response-content.
- Weiner, M , Kochhar, S.(2022). Irreversible : The Public Relations Big Data Revolution, https://www.instituteforpr.org/wp-content/uploads/IPR_PR-Big-Data-Revolution_3-29.pdf
- Wiencierz, C, Röttger, U. (2019), Big Data in Public Relations: A Conceptual Framework, Public Relations Journal Vol. 12 Issue 3: Institute for Public Relations , pp2-16, https://www.researchgate.net/publication/ 333220279_Big_Data_in_Public_ Relations_A_Conceptual_Framework.
- Weksler, A.F. (2001). Management on the principles of cooperation // PR-dialogue. № 1. pp. 12-15.
- Wu, Hsin-Kai; Lee, Silvia Wen-Yu; Chang, Hsin-Yi; Liang, Jyh-Chong (March 2013). "Current status, opportunities and challenges of augmented reality in education...". Computers & Education. 62: 4149. doi:1016/j.compedu.2012.10.024.
· Zhao,Y.(2022). 5 Ways AI is Changing Public Relations, https:// www.aitime - journal.com/how-ai-is-changing-public-relations.
|