The Role of the Hotel's Website in Managing its Digital Reputation: Case Study Hotels in Great Cairo | ||||
| International Journal For Hotels, Tourism and Restoration Studies | ||||
| Volume 1, Issue 1, December 2024, Page 127-142 PDF (821.46 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ijhtrs.2025.349831.1007 | ||||
 View on SCiNiTO | ||||
| Author | ||||
Ayman saad Soliman 
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| Ministry of Tourism and Antiquities, Government District, Administrative Capital | ||||
| Abstract | ||||
| The hotels can't apply their services with professionalism, efficiency, and speed without information technology (ITC). Providing customers with electronic services has become essential for the success of various hospitality institutions, especially hotels, as these modern electronic applications reflect on cost-reduction policies, speed of performance, and promotional advantages (Ibrahim, 2019). The study aimed to identify the role of the hotel's website in managing the reputation of hotels in Egypt, as well as to provide suggestions that could help manage a good reputation for hotels through the website. The researcher adopted the descriptive-analytical approach as the study method and used the questionnaire and personal interviews as the study tools. The questionnaire targeted the marketing managers of five-star and four-star hotels in Greater Cairo, while in-depth interviews were conducted with digital media experts related to the tourism and hotel industry. The research represents a new contribution to the Arab library regarding the role of the website in managing hotel reputation, and an attempt to link one of the digital media platforms, which is the website, to its impact on managing hotel reputation. | ||||
| Keywords | ||||
| digital reputation; digital media; hotels; website | ||||
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