اعلانات التواصل الاجتماعي وتأثيرها علي انتشار الترند Social media ads and their impact on the spread of the trend | ||||
| Benha Journal of Applied Sciences | ||||
| Article 24, Volume 9, Issue 5, May 2024, Page 239-251 PDF (552.68 K) | ||||
| Document Type: Original Research Papers | ||||
| DOI: 10.21608/bjas.2025.285426.1419 | ||||
 View on SCiNiTO | ||||
| Author | ||||
Rana Abd Ellatif Ata 
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| Advertising, Applied arts, Benha university, Benha, Egypt | ||||
| Abstract | ||||
| Social media is a platform for people to discuss their issues and views. Before knowing the aspects of social media people should know what social media is? There are more than 3.8 billion social media users in the world as the number of social media users has increased recently, especially during the Covid-19 pandemic. Some people use social media to do their jobs from home during the Covid19 pandemic, such as online shops, and even office workers are required to use social media to facilitate communication. Moreover, some teachers require their students to use social media as teaching materials to avoid boredom. Finding adults and even children are among the most active social media users where people like to use social media because it makes certain things easier for them Social media is a great place to promote your store or business online because it's so easy to promote brands or tourist attractions by uploading a photo easily with an attractive caption and from here comes the trend. Through this research, the researcher discusses social media advertising and its impact on the spread of the trend. | ||||
| Keywords | ||||
| Social Media; trends; celebrity trends | ||||
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